Assignment 3
Anna Campbell 
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Assignment 3: Part C: Your Marketing Plan
Due Week 8 and worth 280 points
To conclude your marketing plan, in Assignment 3, you will describe the company’s, marketing strategy, implementation strategy, expansion plan, social media strategy, monitoring methods, and integrated marketing communication strategy.
Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.
Write a six to seven (6-7) page paper in which you:
1. Develop the company’s branding, pricing, and distribution strategy.
2. Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses.
3. Develop the differentiation strategy in relation to the closest competitor.
4. Establish whether the company's intention is to be a leader or follower within the industry.
5. Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.
6. Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company's advertising strategy.
7. Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
. Develop strategies to assess performance and achieve marketing goals.
. Develop pricing strategies and distribution channels for products.
. Analyze integrated marketing communications and its relationship to advertising strategy.
. Evaluate marketing research tools involved in the marketing process.
. Use technology and information resources to research issues in marketing management.
. Write clearly and concisely about marketing management using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found here .
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Unacceptable Below 70% F |
Fair 70-79% C |
Proficient 80-89% B |
Exemplary 90-100% A |
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MKT500-A3-1 1. Develop the company’s branding, pricing, and distribution strategy. Weight: 10% |
Points Range:0 (0%) - 19.32 (6.9%) Did not submit or incompletely developed the company’s branding, pricing, and distribution strategy. |
Points Range:19.6 (7%) - 22.12 (7.9%) Partially developed the company’s branding, pricing, and distribution strategy. |
Points Range:22.4 (8%) - 24.92 (8.9%) Satisfactorily developed the company’s branding, pricing, and distribution strategy. |
Points Range:25.2 (9%) - 28 (10%) Thoroughly developed the company’s branding, pricing, and distribution strategy. |
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MKT500-A3-2 2. Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses. Weight: 15% |
Points Range:0 (0%) - 28.98 (10.35%) Did not submit or incompletely classified the company’s major competitors as inter- or intra-competitors. Did not submit or incompletely categorized the competitors’ major strengths and weaknesses. |
Points Range:29.4 (10.5%) - 33.18 (11.85%) Partially classified the company’s major competitors as inter- or intra-competitors. Partially categorized the competitors’ major strengths and weaknesses. |
Points Range:33.6 (12%) - 37.38 (13.35%) Satisfactorily classified the company’s major competitors as inter- or intra-competitors. Satisfactorily categorized the competitors’ major strengths and weaknesses. |
Points Range:37.8 (13.5%) - 42 (15%) Thoroughly classified the company’s major competitors as inter- or intra-competitors. Thoroughly categorized the competitors’ major strengths and weaknesses. |
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MKT500-A3-3 3. Develop the differentiation strategy in relation to the closest competitor. Weight: 10% |
Points Range:0 (0%) - 19.32 (6.9%) Did not submit or incompletely developed the differentiation strategy in relation to the closest competitor. |
Points Range:19.6 (7%) - 22.12 (7.9%) Partially developed the differentiation strategy in relation to the closest competitor. |
Points Range:22.4 (8%) - 24.92 (8.9%) Satisfactorily developed the differentiation strategy in relation to the closest competitor. |
Points Range:25.2 (9%) - 28 (10%) Thoroughly developed the differentiation strategy in relation to the closest competitor. |
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MKT500-A3-4 4. Establish whether the company’s intention is to be a leader or follower within the industry. Weight: 10% |
Points Range:0 (0%) - 19.32 (6.9%) Did not submit or incompletely established whether the company’s intention is to be a leader or follower within the industry. |
Points Range:19.6 (7%) - 22.12 (7.9%) Partially established whether the company’s intention is to be a leader or follower within the industry. |
Points Range:22.4 (8%) - 24.92 (8.9%) Satisfactorily established whether the company’s intention is to be a leader or follower within the industry. |
Points Range:25.2 (9%) - 28 (10%) Thoroughly established whether the company’s intention is to be a leader or follower within the industry. |
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MKT500-A3-5 5. Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools. Weight: 15% |
Points Range:0 (0%) - 28.98 (10.35%) Did not submit or incompletely specified two (2) social media and / or media tools that you would use as you develop your plan. Did not submit or incompletely justified each of your chosen tools. |
Points Range:29.4 (10.5%) - 33.18 (11.85%) Partially specified two (2) social media and / or media tools that you would use as you develop your plan. Partially justified each of your chosen tools. |
Points Range:33.6 (12%) - 37.38 (13.35%) Satisfactorily specified two (2) social media and / or media tools that you would use as you develop your plan. Satisfactorily justified each of your chosen tools. |
Points Range:37.8 (13.5%) - 42 (15%) Thoroughly specified two (2) social media and / or media tools that you would use as you develop your plan. Thoroughly justified each of your chosen tools. |
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MKT500-A3-6 6. Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company’s advertising strategy. Weight: 15% |
Points Range:0 (0%) - 28.98 (10.35%) Did not submit or incompletely suggested the integrated marketing communications that are most relevant for your marketing plan. Did not submit or incompletely related each marketing communication to your company’s advertising strategy. |
Points Range:29.4 (10.5%) - 33.18 (11.85%) Partially suggested the integrated marketing communications that are most relevant for your marketing plan. Partially related each marketing communication to your company’s advertising strategy. |
Points Range:33.6 (12%) - 37.38 (13.35%) Satisfactorily suggested the integrated marketing communications that are most relevant for your marketing plan. Satisfactorily related each marketing communication to your company’s advertising strategy. |
Points Range:37.8 (13.5%) - 42 (15%) Thoroughly suggested the integrated marketing communications that are most relevant for your marketing plan. Thoroughly related each marketing communication to your company’s advertising strategy. |
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MKT500-A3-7 7. 5 references Weight: 5% |
Points Range:0 (0%) - 9.66 (3.45%) No references provided. |
Points Range:9.8 (3.5%) - 11.06 (3.95%) Does not meet the required number of references; some or all references poor quality choices. |
Points Range:11.2 (4%) - 12.46 (4.45%) Meets number of required references; all references high quality choices. |
Points Range:12.6 (4.5%) - 14 (5%) Exceeds number of required references; all references high quality choices. |
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MKT500-A3-8 8. Writing Mechanics, Grammar, and Formatting Weight: 5% |
Points Range:0 (0%) - 9.77 (3.49%) Serious and persistent errors in grammar, spelling, punctuation, or formatting. |
Points Range:9.8 (3.5%) - 11.17 (3.99%) Partially free of errors in grammar, spelling, punctuation, or formatting. |
Points Range:11.2 (4%) - 12.57 (4.49%) Mostly free of errors in grammar, spelling, punctuation, or formatting. |
Points Range:12.6 (4.5%) - 14 (5%) Error free or almost error free grammar, spelling, punctuation, or formatting. |
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MKT500-A3-9 9. Appropriate use of APA in-text citations and reference section Weight: 5% |
Points Range:0 (0%) - 9.66 (3.45%) Lack of in-text citations and / or lack of reference section. |
Points Range:9.8 (3.5%) - 11.06 (3.95%) In-text citations and references are provided, but they are only partially formatted correctly in APA style. |
Points Range:11.2 (4%) - 12.46 (4.45%) Most in-text citations and references are provided, and they are generally formatted correctly in APA style. |
Points Range:12.6 (4.5%) - 14 (5%) In-text citations and references are error free or almost error free and consistently formatted correctly in APA style. |
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MKT500-A3-10 10. Information Literacy / Integration of Sources Weight: 5% |
Points Range:0 (0%) - 9.66 (3.45%) Serious errors in the integration of sources, such as intentional or accidental plagiarism, or failure to use in-text citations. |
Points Range:9.8 (3.5%) - 11.06 (3.95%) Sources are partially integrated using effective techniques of quoting, paraphrasing, and summarizing. |
Points Range:11.2 (4%) - 12.46 (4.45%) Sources are mostly integrated using effective techniques of quoting, paraphrasing, and summarizing. |
Points Range:12.6 (4.5%) - 14 (5%) Sources are consistently integrated using effective techniques of quoting, paraphrasing, and summarizing. |
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MKT500-A3-11 11. Clarity and Coherence of Writing Weight: 5% |
Points Range:0 (0%) - 9.66 (3.45%) Information is confusing to the reader and fails to include reasons and evidence that logically support ideas |
Points Range:9.8 (3.5%) - 11.06 (3.95%) Information is partially clear with minimal reasons and evidence that logically support ideas |
Points Range:11.2 (4%) - 12.46 (4.45%) Information is mostly clear and generally supported with reasons and evidence that logically support ideas |
Points Range:12.6 (4.5%) - 14 (5%) Information is provided in a clear, coherent, and consistent manner with reasons and evidence that logically support ideas |
Name:MKT500 Week 8 Assignment 3: Part C: Your Marketing Plan
Description:MKT500 Week 8 Assignment 3: Part C: Your Marketing Plan
