CASE STUDY

RECOMMENDED READINGS

Birnik, A., & Bowman, C. (2007). Marketing mix standardization in multinational corporations: A review of the evidence. International Journal of Management Reviews, 9(4), 303-324.  doi: 10.1111/j.1468-2370.2007.00213.x (Read pp. 305-311 only).

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Calabrese, A., Capece, G., Costa, R., & Di Pillo, F. (2015). Global Market and Commercials: Understanding Cultural Diversities. Knowledge & Process Management, 22(3), 167-179. doi:10.1002/kpm.1472

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O'Keefe, B. (2001). What Do KFC and Pizza Hut Conjure Up Abroad? Are They: American Symbols? Or Have They Become Global Brands Tricon, the company that owns them both, is betting on the latter. Fortune, (11).

http://archive.fortune.com/magazines/fortune/fortune_archive/2001/11/26/314105/index.htm

Childress, V. W. (2015). Supply chain, logistics, and global economics. Technology & Engineering Teacher, 75(4), 22-27.

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Gould, M. (2015). Global marketing.  Research starters: Business (Online edition).

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Tang, C. S., & Zimmerman, J. (2013). Information and Communication Technology for Managing Supply Chain Risks. Communications Of The ACM, 56(7), 27-29. doi:10.1145/2483852.2483862

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Ruimin, Z. (2016). Reflections on managing a multinational corporation in china: Business model innovations of the Internet era.  Academy of International Business, 15(2), 3 – 6

http://documents.aib.msu.edu/publications/insights/v15n2/v15n2_Article1.pdf

Proctor, T., & Papasolomou-Doukakis, I. C. (2000). Chapter Six: ANALYSING COMPETITION. Strategic Marketing, 102-120.

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