Discussion 1 due tomorrow

Atha Corporation

Strategic Alignment Worksheet: Sales and Marketing

NAME:

Overview

Use this Strategic Alignment Worksheet (SAW) to help you complete the sections listed below. As you progress through the course, you will be instructed to complete and submit section(s) of the SAW. Once you have all of the sections completed, you are to incorporate the sections into the larger Atha Execution Plan, which is your final project deliverable (to be submitted in Unit 5).

Sections of the SAW

1. Goals and Activities (Unit 2)

1. Interview Questions (Unit 3)

1. Department Purpose Statements (Unit 4)

1. Performance Standards (Unit 4)

Checklist for Sales and Marketing Area

Mary Atha, CEO, has provided this checklist of overall organization goals for the sales and marketing area. Read the checklist and use it as a point of reference for your development of this SAW.

1. Double Atha sales without lowering price.

2. Increase international sales.

3. Ensure accurate on-time delivery.

4. Plan, organize, lead, and control the resources of sales and marketing department to meet company goal of growing the business by 100%.

1.0 Goals and Activities. Develop goals and activities for the sales and marketing area. Submit this section in Unit 2.

Goals	Activities to support this goal (add more rows if needed)
1.1 Retain existing employees.	What are the supporting activities? How will this activity achieve the goal? What is the achievement deadline?
1.2 Add seven new employees.	What are the supporting activities? How will this achieve the goal? What is the achievement deadline?
1.3 Create new organization chart for the sales and marketing area.	What are the supporting activities? How will this achieve the goal? What is the achievement deadline?
1.4 Improve employee performance.	What are the supporting activities? How will this achieve the goal? What is the achievement deadline?
1.5 [insert new goal here]	What are the supporting activities? How will this achieve the goal? What is the achievement deadline?
1.6 [insert new goal here]	What are the supporting activities? How will this achieve the goal? What is the achievement deadline?
1.7 [insert new goal here]	What are the supporting activities? How will this achieve the goal? What is the achievement deadline?

2.0 Interview Questions. Write interview questions for the sales and marketing area. Submit this section in Unit 3. Add more rows if needed.

Interview question	Rationale for including this question
2.1.
2.2.
2.3.
2.4.
2.5.

3.0 Purpose Statement. Write a purpose statement for the sales and marketing area. Submit this section in Unit 4.

Most of us are aware of the term purpose statement but are unsure of what its real meaning is within an organization. It is a statement describing the organization’s purpose, or the reason for its existence. The purpose of an organization reflects a desired position in the marketplace. It should accurately answer to the questions below. The purpose statement is the written summary of those answers. The most effective purpose statements are short, concise, and direct. A good purpose statement is between 2–3 sentences.

Purpose Statement

Who are we? What do we do? For whom do we do this? How do we know when we are getting it done? Compile the answers to the four questions into a concise 2–3-sentence statement summarizing those questions. This statement is your Purpose Statement. [insert your purpose statement here]

4.0 Performance Standards. Identify performance standards for the sales and marketing area. Submit this section in Unit 4. Add more rows if needed.

Performance Standards	Rationale for including this performance standard
4.1
4.2
4.3
4.4
4.5

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