Public Relation Final Project

Excellent

Strong submission

Fair

Not a strong submission

(50-45 points)

(44-39 points)

(39-35 points)

(<34 points)

Content (25)

All 8 sections, plus references

Demonstrates understanding of terms

Differentiates strategy, tactics and objectives

Cover page, table of contents: optional

Complete, detailed

Demonstrates understanding of PR planning process

Excellent submissions include:

· Table of contents

· Cover page

· Logo

Missing one or more sections or references

-or-

Sections are not clearly differentiated (objectives vs. tactics, for instance)

Missing one or more sections or references

-and/or-

Sections are not clearly differentiated (objectives vs. tactics, for instance)

Fails to understand and include some or all elements of plan, or is incomplete

Style (15)

College-level writing, including proper use of grammar, spelling, punctuation, sentence/paragraph structure

Strong writing; clean, clear copy

Writing could use some edits, but is generally good

Writing is fair, but needs polish

Proofreading needed

Uneven writing

Little evidence of proofreading

Timing (5)

On time in drop box

On time

On time

On time

Not on time

Follows directions (5)

Uses assignment sheet

Proper length

6-8 pages

6-8 pages

6-8 pages

Too long or too short

Formatting (5)

Uses headings, subheads

Uses bullets where appropriate

Well-formatted, easy to follow

Uses subheads and bullets or some other way to group copy

Formatting could be stronger, but is generally applied

Formatting is uneven or inconsistent

Little evidence of formatting, overall organization