Music video discussion

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 Ethnomusicologist Alan Merriam suggested a model for studying world music that examines more than just the sound of music. According to Merriam, when studying world music we need to look at it as a cultural phenomenon. In doing so we must consider a culture's idea about music or the role of music in a culture as well as people's behavior involved in making music and in the consumption of music by audiences and communities. We can see this laid out as a chart. The triangle indicates that sound, behavior and concept should be considered equally when approaching music as a cultural phenomenon. In some cases we'll find that there is more to say about the sound of the music than there is to say about the behavior involved or how the music is conceived. In other cases we'll find that behavior and concept is far more noteworthy than the music itself. But in all cases we'll want to consider the music from every angle.