Business Research for Decision Making
c.dor1
survey_questions_and_results.xlsxSheet1
| Gender | 1. 1. What is your age range? | 2. 2. What is your total household Income? | 3. 3. What is your marital status? | 4. 4. What is your highest level of education? | 5. 5. What type of advertisement is most influential for your buying behavior? | 6. 6. Which mode of advertisement makes you feel less inclined to buy a brand or product? | 7. 7. How many hours per week do you spend on social media? | 8. 8. How influential is social media to you when it comes to making a purchase? | 9. 9. How many days a week on average do you watch TV? | 10. 10. Do you watch commercials? | 11. 11. How often have you purchased something after seeing a TV ad? | 12. 12. How likely are you to visit a chocolate candy shop that you saw a billboard for while driving? | 13. 13. How often do you visit a store’s website after seeing an ad on social media? | 14. 14. Do web pages influence your purchasing decision? | 15. 15. How likely are you to use coupons if they were made readily available to you via a web page? | 16. 16. Which search engine would you use to find a store? |
| Female | b. 25-34 | a. under $30,000 | b. married | d. masters/PhD or above | c. TV ads | b. social media | d. 12+ | c. not very influential | c. 4-5 | a. Yes | b. somewhat often | b. somewhat likely | c. rarely | d. not at all | a. extremely likely | a. Google |
| Male | b. 25-34 | c. $50,000-$70,000 | a. single | c. bachelor’s degree | d. Web page | c. TV ads | c. 8-11 | b. somewhat influential | b. 2-3 | a. Yes | c. rarely | c. rarely | b. somewhat often | a. most times | b. somewhat likely | a. Google |
| Male | b. 25-34 | a. under $30,000 | b. married | b. some college/technical school | c. TV ads | d. Web pages | a. 0-3 | c. not very influential | c. 4-5 | a. Yes | b. somewhat often | d. not at all | b. somewhat often | c. rarely | b. somewhat likely | a. Google |
| Male | b. 25-34 | a. under $30,000 | a. single | c. bachelor’s degree | a. billboard | c. TV ads | d. 12+ | c. not very influential | d. 6-7 | b. No | c. rarely | c. rarely | c. rarely | c. rarely | b. somewhat likely | a. Google |
| Male | b. 25-34 | a. under $30,000 | a. single | d. masters/PhD or above | c. TV ads | a. billboard | d. 12+ | a. extremely influential | c. 4-5 | a. Yes | a. very often | c. rarely | c. rarely | a. most times | c. rarely | a. Google |
| d. 45-54 | d. $80,000+ | a. single | d. masters/PhD or above | d. Web page | a. billboard | b. 4-7 | c. not very influential | c. 4-5 | b. No | b. somewhat often | c. rarely | b. somewhat often | b. some times | a. extremely likely | a. Google | |
| Male | b. 25-34 | a. under $30,000 | a. single | b. some college/technical school | c. TV ads | c. TV ads | d. 12+ | c. not very influential | d. 6-7 | a. Yes | b. somewhat often | b. somewhat likely | b. somewhat often | b. some times | d. not at all | a. Google |
| Male | b. 25-34 | a. under $30,000 | a. single | c. bachelor’s degree | b. social media | a. billboard | d. 12+ | c. not very influential | d. 6-7 | b. No | d. not at all | d. not at all | d. not at all | d. not at all | d. not at all | a. Google |
| Female | e. 55+ | d. $80,000+ | b. married | c. bachelor’s degree | c. TV ads | a. billboard | a. 0-3 | b. somewhat influential | d. 6-7 | a. Yes | b. somewhat often | d. not at all | b. somewhat often | b. some times | c. rarely | a. Google |
| Female | b. 25-34 | a. under $30,000 | a. single | c. bachelor’s degree | b. social media | a. billboard | c. 8-11 | b. somewhat influential | a. 0-1 | a. Yes | c. rarely | c. rarely | b. somewhat often | b. some times | a. extremely likely | a. Google |
| Female | b. 25-34 | c. $50,000-$70,000 | a. single | c. bachelor’s degree | b. social media | a. billboard | d. 12+ | c. not very influential | b. 2-3 | a. Yes | c. rarely | d. not at all | b. somewhat often | c. rarely | a. extremely likely | a. Google |
| Female | b. 25-34 | b. $30,000-$50,000 | a. single | c. bachelor’s degree | b. social media | a. billboard | b. 4-7 | b. somewhat influential | a. 0-1 | b. No | c. rarely | b. somewhat likely | c. rarely | c. rarely | a. extremely likely | a. Google |
| Male | b. 25-34 | a. under $30,000 | b. married | c. bachelor’s degree | d. Web page | a. billboard | a. 0-3 | d. not at all influential | a. 0-1 | b. No | c. rarely | c. rarely | c. rarely | b. some times | b. somewhat likely | a. Google |
| Female | c. 35-44 | c. $50,000-$70,000 | a. single | c. bachelor’s degree | b. social media | a. billboard | c. 8-11 | b. somewhat influential | d. 6-7 | b. No | c. rarely | d. not at all | b. somewhat often | b. some times | a. extremely likely | a. Google |
| Female | b. 25-34 | a. under $30,000 | a. single | b. some college/technical school | c. TV ads | d. Web pages | a. 0-3 | c. not very influential | c. 4-5 | a. Yes | b. somewhat often | a. extremely likely | d. not at all | d. not at all | a. extremely likely | a. Google |
| Female | a. 18-24 | a. under $30,000 | a. single | c. bachelor’s degree | c. TV ads | d. Web pages | b. 4-7 | c. not very influential | b. 2-3 | a. Yes | b. somewhat often | c. rarely | d. not at all | d. not at all | a. extremely likely | a. Google |
| Female | e. 55+ | c. $50,000-$70,000 | b. married | b. some college/technical school | c. TV ads | b. social media | a. 0-3 | c. not very influential | d. 6-7 | a. Yes | b. somewhat often | b. somewhat likely | c. rarely | c. rarely | b. somewhat likely | a. Google |
| Female | b. 25-34 | b. $30,000-$50,000 | a. single | c. bachelor’s degree | d. Web page | c. TV ads | b. 4-7 | b. somewhat influential | a. 0-1 | b. No | c. rarely | b. somewhat likely | b. somewhat often | b. some times | a. extremely likely | a. Google |
| d. 45-54 | d. $80,000+ | b. married | b. some college/technical school | c. TV ads | a. billboard | a. 0-3 | c. not very influential | b. 2-3 | a. Yes | c. rarely | d. not at all | c. rarely | b. some times | b. somewhat likely | a. Google | |
| e. 55+ | b. $30,000-$50,000 | b. married | a.high school | c. TV ads | b. social media | a. 0-3 | d. not at all influential | c. 4-5 | a. Yes | c. rarely | c. rarely | c. rarely | d. not at all | b. somewhat likely | a. Google | |
| c. 35-44 | b. $30,000-$50,000 | c.divorced | b. some college/technical school | c. TV ads | a. billboard | a. 0-3 | c. not very influential | d. 6-7 | b. No | c. rarely | c. rarely | b. somewhat often | c. rarely | c. rarely | a. Google | |
| c. 35-44 | c. $50,000-$70,000 | a. single | b. some college/technical school | b. social media | a. billboard | b. 4-7 | b. somewhat influential | b. 2-3 | b. No | d. not at all | d. not at all | b. somewhat often | c. rarely | a. extremely likely | a. Google | |
| b. 25-34 | b. $30,000-$50,000 | c.divorced | c. bachelor’s degree | b. social media | a. billboard | d. 12+ | b. somewhat influential | b. 2-3 | b. No | c. rarely | d. not at all | b. somewhat often | a. most times | a. extremely likely | a. Google | |
| d. 45-54 | a. under $30,000 | b. married | b. some college/technical school | c. TV ads | b. social media | a. 0-3 | d. not at all influential | d. 6-7 | a. Yes | d. not at all | d. not at all | d. not at all | c. rarely | c. rarely | a. Google | |
| d. 45-54 | b. $30,000-$50,000 | a. single | a.high school | c. TV ads | d. Web pages | a. 0-3 | b. somewhat influential | c. 4-5 | a. Yes | c. rarely | c. rarely | b. somewhat often | c. rarely | b. somewhat likely | a. Google | |
| e. 55+ | b. $30,000-$50,000 | b. married | a.high school | d. Web page | a. billboard | a. 0-3 | a. extremely influential | d. 6-7 | a. Yes | b. somewhat often | d. not at all | b. somewhat often | b. some times | b. somewhat likely | d.Other | |
| c. 35-44 | b. $30,000-$50,000 | b. married | a.high school | b. social media | b. social media | a. 0-3 | b. somewhat influential | b. 2-3 | a. Yes | c. rarely | d. not at all | d. not at all | b. some times | d. not at all | a. Google | |
| e. 55+ | d. $80,000+ | b. married | c. bachelor’s degree | d. Web page | c. TV ads | a. 0-3 | d. not at all influential | b. 2-3 | b. No | c. rarely | d. not at all | d. not at all | b. some times | a. extremely likely | a. Google |
