Business Research for Decision Making

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Survey methodology (self-administered via mail/fax, in-person/telephone interviews, use of the internet)

Our surveys were distributed in-person via hard copy to about thirty-five percent of those who took it. The other portion of our surveys were distributed via Facebook. This was done in efforts to reach a larger mass of people in a short amount of time, and to provide some diversity in our collected data.

Question Format (Open-ended, closed-ended, combination)

The question format of our survey, were multiple choice and closed ended. This formatting allowed us to gain accurate information regarding our target population. This type of formatting will also allow for a more accurate analysis of the data that is collected.

Target Population-

According to the data we collected, our target population for this project is young adults ages 25-34.

Below is a table that describes the survey results in percentages.

Question 1

a

3.6%

b

50%

c

14.3%

d

14.3%

e

17.9%

Question 2

a

39.3%

b

28.6%

c

17.9%

d

14.3%

Question 3

a

53.6%

b

39.3%

c

7.1%

d

0%

Question 4

a

14.3%

b

28.6%

c

46.4%

d

10.7%

Question 5

a

3.6%

b

28.6%

c

46.4%

d

21.4%

Question 6

a

50%

b

17.9%

c

17.9%

d

14.3%

Question 7

a

46.4%

b

17.9%

c

10.7%

d

25%

Question 8

a

7.1%

b

35.7%

c

42.9%

d

14.3%

Question 9

a

14.3%

b

28.6%

c

25%

d

32.1%

Question 10

a

60.7%

b

39.3%

Question 11

a

3.6%

b

32.1%

c

53.6%

d

10.7%

Question 12

a

3.6%

b

17.9%

c

35.7%

d

42.9%

Question 13

a

0%

b

50%

c

28.6%

d

21.4%

Question 14

a

10.7%

b

39.3%

c

32.1%

d

17.9%

Question 15

a

42.9%

b

32.1%

c

14.3%

d

10.7%

Question 16

a

96.4%

b

0%

c

0%

d

3.6%