phyyllis young

Option one- business expansion

Country: China

Company: Tesla Motors

Outline:

1) Introduction: Tesla, a new energy automobile company, is changing people’s mind of cars and trips around the world. China is a populous country and Chinese people are consuming a lot of resources every day, so it is easy to image that Tesla should make a hit in China. However that is not what’s going on. In fact, the result is much worse than we think. Thus, our group decide to use Tesla Motors to be an example to research how a company expand in present China.

2) Body paragraph:

1. Government policy limit Tesla’s development in China. (Resources 1 and 2)

2. Selling mode didn’t cater chinese people’s usual habit. (Resources 1 and 2)

3. Price and customer’s consumption concept. (Resources 2)

4. Infrastructure of most Chinese communities does not support to build many trickle charges. (Resources 3 and 4)

5. Unmanned cars is impossible to solve all emergency without people engaged in; thus, Chinese driver feel unsafe while driving Tesla. (Resources 5)

3) Conclusion

Bibliography: