context diagram

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supermom_internalreport.pptx

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LEVELLING

THE

PLAYINGFIELD

Why single student mothers are finding it harder to go back and stay in school

Introduction

Problem Statement

User Research

Personas

Competitive Analysis

Next Steps

“A good mom wants her child’s outcome

to be better than her own.”

Shannon Bradley

Next Steps

Problem Statement

Introduction

User Research

Personas

Competitive

Analysis

The world isn’t perfect, some people have more than others...

Next Steps

Problem Statement

Introduction

User Research

Personas

Competitive

Analysis

But… this is 2016! Everyone is equal and has the same opportunities…

… Don’t they?

Next Steps

Problem Statement

Introduction

User Research

Personas

Competitive

Analysis

But… this is 2016! Everyone is equal and has the same opportunities…

… Don’t they?

Next Steps

Problem Statement

Introduction

User Research

Personas

Competitive

Analysis

“We live in a system that espouses merit, equality, and a level playing field, but exalts those with wealth, power, and celebrity, however gained.”

― Derrick A. Bell

Ethical Ambition: Living a Life of Meaning and Worth

Next Steps

Problem Statement

Introduction

User Research

Personas

Competitive

Analysis

So what can we do??

We can

LEVEL

the playing field!

Next Steps

Problem Statement

Introduction

User Research

Personas

Competitive

Analysis

But WHO do we help?

Did you know....?

4.8 Million College Students are Raising Children[1]

2,049,242 are single student mothers

Of the 2,582,340 single parents, only 533,098 are single fathers

[1] Barbara Gault, Lindsey Reichlin, Elizabeth Reynolds, and Meghan Froehner. 2014. 4.8 Million College Students are Raising Children. 4.8 Million College Students are Raising Children. Retrieved November 6, 2016 from http://www.iwpr.org/publications/pubs/4.8-million-college-students-are-raising-children/at_download/file

Next Steps

Problem Statement

Introduction

User Research

Personas

Competitive

Analysis

So what’s the

PROBLEM?

?????????

Next Steps

Introduction

User Research

Personas

Competitive

Analysis

Problem Statement

[1] Min Zhan and Shanta Pandey. 2004. Postsecondary Education and Economic Well-Being of Single Mothers and Single Fathers. Journal of Marriage and Family 3, 66, (July 2004), 661-673. DOI: http://dx.doi.org/10.1111/j.0022-2445.2004.00045.x

[2] Sheila Katz. 2013. "Give Us a Chance to Get an Education": Single Mothers' Survival Narratives and Strategies for Pursuing Higher Education on Welfare. Journal of Poverty 3, 17, (July 2013), 273-304. DOI: http://dx.doi.org/10.1080/10875549.2013.804477

As WHILE they are their children, they must

When compared to single fathers, single mothers have a harder time trying to raise their kids.

RAISING

REGULARLY ATTEND SCHOOL AS WELL[1].

Next Steps

Introduction

User Research

Personas

Competitive

Analysis

Problem Statement

Next Steps

Introduction

User Research

Personas

Competitive

Analysis

Problem Statement

“I am a single mom. I work 18 hours a week because I can’t afford a sitter for my 2 year old. I’m in college but I always wonder if it is worth going. I’d be better off on WELFARE, but I feel a responsibility to work… I just wish all stacks weren’t against me! Daycare waitlist is over a year… I only have a place to live because of my dad. If I didn’t have him, my son and I would be on the streets!

I AM THE 99%!”

Source: https://www.popularresistance.org/wearethe99/

Lower household income

Min Zhan and Shanta Pandey. 2004. Postsecondary Education and Economic Well-Being of Single Mothers and Single Fathers. Journal of Marriage and Family 3, 66, (July 2004), 661-673. DOI: http://dx.doi.org/10.1111/j.0022-2445.2004.00045.x

Rachel M. Shattuck and Rose M. Kreider. 2013. Social and Economic Characteristics of Currently Unmarried ... (May 2013). Retrieved October 8, 2016 from https://www.census.gov/prod/2013pubs/acs-21.pdf

Compared to married women and single fathers, single mothers have….

Less education

Next Steps

Introduction

User Research

Personas

Competitive

Analysis

Problem Statement

10 million

Single women who live with dependent children under the age of 18 as of 2011

38%

Percentage of women in 2010 ages 15-44 who were:

Not married

Separated

Had an absent spouse

Statistics: https://www.census.gov/newsroom/releases/archives/facts_for_features_special_editions/cb12-ff08.html

Next Steps

Introduction

Personas

Competitive

Analysis

Problem Statement

User Research

What We Have Explored

Daily activities

How they interact with their child

What a “bad day” is

Planning habits

Assets desired

What questions to ask?

Interviews done by phone

Total of 5 women out of a pool of 11

(6 which never responded)

Between the ages of 21 and 31

Attending/attended school in higher education (undergraduate level and above)

Next Steps

Introduction

Personas

Competitive

Analysis

Problem Statement

User Research

I just don’t have any time to myself...

Where’s my friends? I could use some help...

What if I can’t make it to class on time?

Who’s going to pick up my son if I miss the bus?

I’m just too overwhelmed...

We talked with real

student single mothers.

What did they have to say…?

Next Steps

Introduction

Personas

Competitive

Analysis

Problem Statement

User Research

No personal time

Who can i rely on in an emergency?

Communication?!

I missed the bus/my car broke down!

Babysitter cancelled/delayed!

I’m late to class! What was my instructor’s email address again??

Next Steps

Introduction

Personas

Competitive

Analysis

Problem Statement

User Research

Cozi (Mobile App)

All-in-one app

Not tailored for single student mothers

Next Steps

Introduction

Personas

Competitive

Analysis

Problem Statement

User Research

HomeRoutines (Mobile App)

App for daily routines

Not tailored for single student mothers

Next Steps

Introduction

Personas

Competitive

Analysis

Problem Statement

User Research

Goals

Traits

Behavior Patterns

During this timeframe, Interviews were broken down and personas were formed using affinity diagram.

Sketches!

Thumbnail Wireframe

Rough Wireframe

Look and flow were explored as we decided on a contained circular theme. Circles were decided based on their clean look, as well as based on the term: “Circle of Friends”

Here, navigation is designed and the look of the menu structure/onboarding is defined. The goal was to get the user to their friend circle as soon as possible so that they can have immediate access to the tools.

Cognitive Walkthrough

Logging in/creating account

Tasks:

Adding friends/professors

Communication

Availability confirmation

Would the user know what to do?

Would he/she know it was the right thing?

Changes made to:

Screen navigation (back buttons added)

Wireframes

Wireframes cont.

Prototype

Next Steps

Introduction

Competitive

Analysis

Problem Statement

User Research

Personas

Shannon Harvey (Age 31)

Personality

Competitive

Driven

Focused

Goals

Make class on time

Good grades

Better paying job

Challenges

Time management Staying in touch

Lack of money Daycare

Reliable Transportation

Very motivated woman who is set on finishing school so she can get a better paying job to provide for her son

My classes demand time!

Amber Watson (Age 26)

Personality

Religious

Hobby-centric

Goals

Make class on time

Time for religion/hobbies

Time with herself/child

Challenges

Time management Needs motivation

Public transportation Long distance

Adequate child care friendships

Works nights but physically active and maintains long distance friendships via social media. She relies primarily on public transit but is difficult to coordinate while looking for adequate child care

I need some time for myself!

Marsha Collins (Age 29)

Personality

Motivated

Organized

Goals

Graduate

Make more money

Make sure child is taken care of

Challenges

Daycare

Unplanned for events ruined entire day

Reliable “Plan B” person

“My life

is on

my calendar.”

Works part-time, enjoys her job, and had a large network of friends. Her decision to go back to school was the result of her divorce

What’s next?

Post Flyers!

Interviews!

Make personas!

Sketch framework/construct

Construct prototypes!

Introduction

Personas

Competitive

Analysis

Problem Statement

User Research

Next Steps

Introduction

Personas

Competitive

Analysis

Problem Statement

User Research

Next Steps

Introduction

Personas

Competitive

Analysis

Problem Statement

User Research

Next Steps

Introduction

Personas

Competitive

Analysis

Problem Statement

User Research

Next Steps

Product Overview

Report was broken up into the following responsibilities:

Ali: Application name creation, competitive analysis, Abstract

Allison: Primary/secondary user research, introduction, references list, design requirement introduction, conclusion

Casey: Problem Statement, formatting of paper for CHI, Converting APA Citations to ACM Citations, Paper Clean-up, Video production and editing, persona generation with Liza

Liza: Primary user research, design requirement, wireframing, product overview and conclusion

The team met several times to discuss, identify, and narrow down the problem statement after analysis of interviews via In Person, Skype, and Slack

Research done for collaborative document and presentation solutions in case the team could not meet in person - Casey

Introduction

Personas

Competitive

Analysis

Problem Statement

User Research

Next Steps