OMG

Assignment 2

Instructions:

In this unit, you will become the investigator of three (3) healthcare systems and predict

which one has the most promising marketing potential. By the end of this unit, you will be

able to proficiently discuss how the 5 P’s of marketing and research-supported assessment

strategies impact the marketing potential of a healthcare system.

● Select and provide a general overview of three (3) healthcare organizations that

interest you*.

● Discuss the 5 P’s of healthcare marketing to each healthcare organization (this can

be general or specific).

● Elaborate how the 5 P’s of healthcare marketing may impact the marketing potential

of a healthcare organization.

● Using an assessment or evaluation strategy, discuss the marketing potential of each

and predict which one has the most promising marketing potential.

• Be sure to support your assertions with evidence-based research, scholarly articles,

and well-supported strategies that support your predictions.

o 3-4 page paper excluding front and back matter (APA standards apply).

o Internal organizational memorandum.

o Infographic

The use of first person is permitted for this assignment (excluding option 1). APA

formatting (e.g. title page, conclusion, reference page, etc.) should not be used.

• Although the use of APA formatting is not required for this assignment, proper

grammar, spelling, and punctuation are expected.