OMG

To begin, select one (1) of the following healthcare systems that you would like to explore

for this unit:

● Acute care

● Ambulatory care

● Assisted living

● Continuing care retirement community

● Critical access hospital

● Dialysis care

● Home health care

● Hospice care

● Long-term care

● Memory care

● Palliative care

● Pediatric care

● Primary care

● Short-term care (e.g. post-surgery therapy)

● Surgical care

● Veterans Administration

● Other (requires approval from instructor)

The healthcare system that you selected will be the foundation for your unit 2 assignment.

● Discuss how your selected healthcare system can legally market their services and

products (e.g. federal requirements, state mandates, etc.)

● Defend three (3) marketing principles and/or theories that you believe are most

promising for your healthcare system

● Research a real-life healthcare system that matches the system you selected and

synthesize the success of its marketing efforts

Report your findings by using one (1) of the methods below:

○ 4-5 page fact sheet for the general community

○ Letter to the CEO of your selected healthcare system.

○ Infographic

· The use of first person is permitted for this assignment. APA formatting (e.g. title

page, conclusion, reference page, etc.) should not be used.

· Although the use of APA formatting is not required for this assignment, proper

grammar, spelling, and punctuation are expected.

*Hint: Try locating a healthcare system that you are familiar with, would like to network

with, have heard concerns about, or one that is completely unfamiliar to you.