OL125 Final project corrections

Apple, Inc. Company Overview

Apple, Inc. is a company that engages in the designing, manufacturing, as well as marketing of the devices used in mobile communication. The company is also involved in the manufacture of portable music players, media devices, and personal computers. The products of Apple are found in every country throughout the world, and this is indicative of the fact that it is a successful firm (Hitt, Ireland, & Hoskisson, 2014).

The company was incorporated in 1977 in Cupertino, California; and this is the same place where its headquarters have remained ever since. Nonetheless, it has at least 478 retail stores spread across 17 countries. It has a revenue base of $216 billion, and it recorded an operating income of $60 billion in 2016. This is a significant achievement, considering that competition keeps on stiffening (Yarow, 2012).

One of the most important characteristic traits that the founders and the current leaders of this organization share is that the employees are the most valuable resource in any business. They insist on hiring the most qualified workers, and then they facilitate mutual and respectful feedback mechanism among all the key stakeholders. The survey of the company’s 115,000 employees has indicated that the level of satisfaction is one of the highest in the market, and most people argue that they tend to have encouraging experiences right from their first year on the job (Hitt et al., 2014; Yarow, 2012).

The company offers a wide variety of products and services. It serves diverse markets with varied characteristics as well as expectations. The logistics differ since varied backgrounds call for different market exploitation strategies. This means that there has to be a reason why the firm succeeds in most of its endeavors. This success is anchored on its vision and mission (Hill, Schilling, & Jones, 2016).

References

Hill, C.W.L., Schilling, M.A., & Jones, G.R. (2016). Strategic management: Theory: An integrated approach. Boston, US: Cengage Learning

Hitt, M.A., Ireland, R.D., & Hoskisson, R.E. (2014). Strategic management: Concepts and cases: Competitiveness and globalization. Boston, US: Cengage Learning