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There are a total of 5 assignments and 6 Discussion Forum Post. APA Format for Assignment, discussion forums can be completed without APA format, however they will require citations for any resources used.

Assignment 3: Target Market (PO1, CO5, ILO.B.SK.3, SK.4, BIS.1, AL.1, AL.2, DL.4)

This week you discover who your target market is for your business. Use research to complete the Demographic, Geographic, Lifestyle, Pyschographic, Purchasing Patterns, Buying Sensitivity, and Market Size Trends worksheets. Compile the information into the Target Market Section of your business plan (reference Chapter 7 of the Abrams text).  

Minimum 2 pages, Minimum 2 scholarly sources, Business Professional Format

Do not submit an entire business plan, Do not submit the worksheets as your target market section

Discussion Forum 3:

Complete the table/grid in Chapter 6, Past and Future Growth of Your Industry. What impact do economic conditions, technological changes, and government regulations have on your industry and business? What trends are you seeing for your industry? What is the best approach for you?

300 words + completed table/grid

Assignment 4: The Competition (Complete the Competitive Analysis, the Market Share Distribution, and the Future Competition and Barriers to Entry worksheets in Chapter 8. Compile the information to complete The Competition section of a business plan (see Chapter 8).

Minimum 2 pages, Business Professional Format, Do not submit an entire business plan, Do not submit the worksheets as competition section

Discussion Forum 4:

After completing the Risk Evaluation and SWOT worksheets in Chapter 9, compile the results and post your strategic positioning and risk analysis. Evaluate your results – what concerns do you see? Explain. If no concerns, how so?

300 words

Assignment 5: Marketing Plan

Complete the following worksheets from the Abrams text and compile the information into your Marketing Plan:

· Marketing Vehicles (Chapter 10)

· Traditional Marketing Tactics (Chapter 10)

· Online Marketing Tactics (Chapter 10)

· Salesforce, even if it’s just you (Chapter 10)

· Sales Process and productivity (Chapter 10)

· Marketing Budget (Chapter 10)

· Sales Projections (Chapter 10) 

NOTE: Complete worksheets in Chapters 11 and 12 for your final business plan, to be submitted in Week 8). 

Minimum 3 pages, Business Professional Format, Do not submit an entire business plan, Do not submit the worksheets as marketing plan

Discussion Forum 5

Keeping the Five F’s in mind, describe the message you are trying to convey to customers about your product or service. Which of these messages is the most important in motivating your target market to purchase? Explain.

300 words

Assignment 6: Development and Milestones

Complete the Company Vision, Priorities, Milestones Achieved to Date, Future Milestones worksheets, and the Exit Plan Options (reference Chapter 15 of the Abrams text). Compile the information into your Development and Exit Plan. Provide a narrative that explains your best exit plan options. How did you arrive at that decision?

Minimum 2 pages, Business Professional Format, Do not submit an entire business plan, Do not submit the worksheets as your development and milestones section

Discussion Forum 6

After completing the management worksheets in Chapter 13 of the Abrams text, post your Management & Organization plan. What management strengths and weak points did you find? Why? How you can capitalize on your strengths? How can you improve upon your weak points? Why is this a challenge for today’s entrepreneur?

300 words

Discussion Forum 7

What is your break-even analysis (reference Chapter 16 of the Abrams text)? How can you improve your break-even point? Explain.

300 words

Final Assignment: Business Plan

It is now time to put your business plan together. Your plan should include the following (See attached for guidance):

Part 1:

· Executive summary, company description

Part 2:

· Industry analysis & trends, target market, competition, strategic position & risk assessment, marketing plan & sales strategy

Part 3

· Operations, technology plan, management & organization,

Part 4:

· Development, milestones, exit plan, the financials

Part 5 (Appendix):

· Any supporting documents in the appendix.

NOTE: The business plan will serve as your first attempt at completing this in-depth, well-researched business plan.

Minimum 8 pages

Business Professional Format – Attached Document for assistance

Final Discussion Forum

Share your Executive Summary by creating a dynamic presentation to take to potential business investors. Use PowerPoint (or something similar) to deliver your executive summary (with voice over) to share with the class in the forum. Keep in mind that you are trying to get them to invest in your business. Be creative!

 Evaluate your business plan and assess the most difficult part of the plan for you to develop. Why were they the hardest for you? How could you help develop the hard parts?

300 words