Mark 2 Pages (Zeek the Geek)

Marketing Plan

SanDisk Company uses the strategy of aiming to be the global leading supplier of flash disk and memory cards, as well as any future innovation in the data storage solutions, thus developing a large scale market for these storage products that it continues to produce. The company maintains its leadership in the field of technology by putting resources into future technologies in both data storage and in fabrication technologies. This ensures that the company is able to produce the best quality of products, that are affordable, and that are designed for the present and future needs of the clients in the data storage market.

The company aims to remain a one-stop-shop for all the clients that use their products, through the sale of all data storage solutions for the target market in large volumes, to keep the clients purchasing more of their data storage solutions. The company also takes advantage of the elastic nature of their market, such that the reduction in the price per MB of storage may lead to a higher demand in terms of the capacity of the products being sold, encouraging for innovation and upgrade to using new systems and technologies (Fleisher, & Bensoussan, 2003).

Promotional Strategies

The first promotional strategy that the company has is to utilize the sales distribution system that it has put in place to ensure that the demand that the market has created is sufficiently supplied. This guarantees no shortages, and the brand become more respected by most people, as it always has solutions for what the clientele is looking for, and the solutions are available to the customers.

Further using advertising to make the brand known to those who might be loyal customers of other competitive brands. Advertising also increases the possibility of other people who did not know the brand to become aware of it, and slowly encourage those customers to promote the brand, because they are now more informed.

Since the company has a powerful personal selling statement, they could take advantage of it to promote their sales and thus promote their brand. The unique selling point of any company becomes a promotional strategy if it is well recognized by customers, so that they can recommend more people to try the brand. The unique selling point of the brand ensures that the company meets the expectation of the client, thus remaining the most preferred brand in the market (Ireland, & Webb, 2007).

Competitive Advantage

Unlike the case in other companies that are coming into the industry, SanDisk Company has been able to innovate and fabricate products that other competitors might still not be able to go into. The company has greatly invested in research and development projects so that they could maintain the ability to build products that are unique and exclusive to the company, which gives SanDisk products an edge over the products of other competitor companies.

Further, the company could also merge with other Original Equipment Manufacturing company, such as Google or Apple, to guarantee a bigger market share acquisition, and thus another competitive edge over the competitors of the company (Jean, 2011).

References

Jean, S. (2011). Brand parody: A communication strategy to attack a competitor. Journal of

Consumer Marketing, 28(1), 19-26.

Ireland, R. D., & Webb, J. W. (2007). Strategic entrepreneurship: Creating competitive

advantage through streams of innovation. Business Horizons, 50(1), 49-59.

Fleisher, C. S., & Bensoussan, B. E. (2003). Strategic and competitive analysis: Methods and techniques for analyzing business competition. Upper Saddle River, NJ: Prentice Hall.