PP (Zeek the Geek)

General information about SanDisk

There are many companies including Toshiba, Apple, Intel, among many others that have continued to evolve over the years since more and more people are adopting to these technologies. The industry has continued to grow with the immense growth of technologies and immense need for storage devices. SanDisk, (2016) argues that since its establishment, the companies has been selling to customers in USA and more than a half of its sales being made outside the country. It has established more than 260,000 retail locations in more than 200 countries, and it also manufactures its products in China and Japan. The company is very creative in the way it designs, developments and makes its storage devices. Some of the products that keeps it ahead of its competitors include products like flash drives, caching software for laptops, USB flash drives, memory cards which are used in smartphones and those in cameras, embedded flash drives, PCs applications and enterprise applications. However, like other companies who are doing remarkably well, they also face immense challenges and competition like Samsung and Apple Inc.

Financial record of its performance

In 2013, the company performed very well because its revenues were increased by 22% from 5.05 billion dollars in 2012 to 6.18 billion dollars in 2013. These increased revenues have been attributed to an increased use of USBs, U3, Central management and control, SanDisk Sansa, start key, Eye-Fi, FlashCP and ULLtraDIMM, SSDs and memory chips from its customers who are firmly adopting these technologies. The company’s cash and short-term investment account to 2.91 billion dollars as per the year 2013. It is also important to note that in the same year, the company generated 616.8 million dollars from other operating activities. It was also able to purchase 150 million stocks and also pay a dividend of 50.6 million. Properties that the company has acquired include Fusion-io in 2014, Smart Storage in 2013 which produces SSDs, Schooner Information Technology, and flash soft, Pilant technology in 2012M-Systems in 2006 and 2005; it acquired Matrix Semiconductor (SanDisk, 2016).

Competition

According to SanDisk, (2016), SanDisk has continued to face competition from various semiconductor manufacturers and those that manufacture and resale flash memory cards, USB drives digital audio players among many others. San Disk faces competition on its flash memory card and USB drive manufacturers from companies like A-Data Technology, Fujifilm Corporation, Hagiwara, Samsung, Sony, Toshiba and Verbatim Corporation. Apple Inc. is its main competitor in digital Audio and video player while semiconductor manufacturer competitors include Hynix, IM Flash Technologies, Samsung and Micron. Intel is also one of the primary competitors which designs, manufactures and sells its integrated technology which is also digital. It also distributes its products on a worldwide scale, just like San Disk.

How SanDisk manages to stay ahead of its competitors

However, the company has continued to stay ahead of its competitors because according to Hoovers, (2016), they have always had a tradition of innovation and high standard creativity. This has enabled the company to grow its market share as its flash memory is always on demand. They have also had flash ventures with Toshiba which provides the company with low costs of production. They have a large variety of card formats compared to other forms from other competitors companies making SanDisk remain ahead of others. By establishing retail shops around the world and also having developed a global retail distribution system has helped them acquire a significant market share. Their removable flash cards and USB flash drives are unique and were well accepted in the market.

References

Hoovers. (2016). Retrieved from http://www.hoovers.com/company-information/cs/company-profile.SanDisk_Corporation.aa3e40e9230ec935.html.

SanDisk . (2016). Retrieved from https://www.sandisk.com/.

SanDisk. (2016, April). Retrieved from https://datafox.com/competitors/sandisk.