Strategic Management paper help

Strategic Plan Paper

BUS/475

10/17/16

Strategic Plan Paper

While many companies can continue their search for the next innovative strategy, there is a thought process that needs to go under way for each company. Needing to make sure that the values for each company are not reflected towards a negative value or image against the company, to ensure that the business strategy is going to be a successful decision. This is why many companies are successful due to their clear direction on how to make business decisions based on the company’s mission and vision statements. These mission and vision statements help build on what the company’s core values are to determine what is the effective motive on what is considered a successful strategy plan for the company on its future services or products. This is one of the few reasons why Kimberly Clark is able to be around for many years.

Kimberly Clark Corporation

Kimberly Clark Corporation has been around for over 140 years, and this has been maintain by keeping the foundation of the business in control with its values authentic with Kimberly Clark Corporation’s customer, business partners, investors and each other. Staying honest with the products from Kimberly Clark has helped keep quality standards high for the company. Kimberly Clark keeps its integrity and its courageous business ahead of their competition by sticking with doing the right thing for their customers and partners. Kimberly Clark products are distributed all around the world. Improving and transforming hygienic products to the global population. 1 in 4 people around the world touch a Kimberly Clark product each day, improving these products has proven to be a challenge but not an impossible one. One way to make things greater is by making their products eco-friendly. For instance Kleenex is now 98 percent made from recycles fiber in the North American landscape.

Mission Statement

The mission statement will help the company determine its future developments, and foundations for how the company will operate. By knowing the story of Kimberly Clark and understanding where the company comes from, it is clear why the business makes its decisions and

The mission statement for Kimberly Clark is:

“Kimberly-Clark has adhered to a set of simple yet insightful values established by our founders – quality, service and fair dealing. These are the standards of performance by which our leadership and employees are measured. These values have helped establish Kimberly-Clark as a leading-edge global company that producers superior health and hygiene products used by families and professionals from all walks of life and cultures around the world.”

Vision Statement

Secondly the vision statements helps the company understand what mid-term or long-term achievements are for the company. The vision statement for Kimberly-Clark Corporation is, “For more than 140 years, our values have been woven throughout the fabric of our company. The values of authentic, accountable, innovative and caring describe how we work with and are judged by our consumers, business partners, investors and each other.”

What role do these have on the way the business operates? These statements help the company decide what action to take when deciding what new opportunities and choices to make when the company is faced with a change. Based on how the company’s mission and vision statement are directing their customers, this helps make the decision for the company easier so that the company does not lose focus on the path that Kimberly-Clark Corporation has envisioned for its consumers.

Values

Values help determine and help construct what the mission and vision statements are for the company. Values help understand what the company is based on its core values from the start of the company roots. Kimberly-Clark values Authentic, Accountable, Innovative, and Caring. According to the Kimberly-Clark website, authentic means, “Our heritage is one of honesty, integrity and courageously doing the right thing.” Accountable means, “We take ownership for our business and our future.” Innovative means, “Our commitment is to new ideas that add value.” Lastly, caring to Kimberly-Clark means, “We respect each other and care for the communities where we live and work.”

New Service

Finding new ways to discover methods and strategic ways to deliver our products to the consumers is a challenge that every company is searching for in the busy world of today. This is why it is important to keep up with the way new business are doing things to see what strives and what fails. One great trend that is happening today is the ability to purchase products over the internet. Making a purchase online has been easier today with a well-designed app that can handle the cart organized and checkout detailed to ensure that the customer knows what they are getting. When it comes to Kimberly-Clark, our products have to reach the customer at an important time of day due to how our products are being used.

Hygienic products are very important and are cared for when the population absolutely needs them. This is why Kimberly-Clark will begin a subscription based option to consumers who will receive Kimberly-Clark select products every month. This service will help individuals who need the help to receive Kimberly-Clark products at their door step. Helping those who are constantly forgetting that they are about to run out of either diapers, wet wipes, and other feminine hygiene products that can be sent to each customer who does want to go shopping at their nearest grocery store for their desired products.

Strategic Direction

Continuing on with Kimberly-Clark history of success, this new direction for business will help start a new and faster way to ensure that every customer will be receiving a dedicated package that will have customers feeling great about their new products coming through the door. Setting truth to the Kimberly-Clark mission and vision statements, this will help find that by giving the customers a new way to approach the company’s culture in a new generation. Kimberly-Clark will still continue the heritage of staying in touch with the business that Kimberly-Clark uses to handle shipping procedures and business models. With all the business partners that Kimberly-Clark has been in association with in the past several years, Kimberly-Clark still manages to diversify the company the way it has been and will continue that movement to pursue a successful career path.

A New Competitive Advantage

Kimberly-Clark works with many different partners in search to expand new possibilities and opportunities to find ways to innovate the ideas that come to Kimberly-Clark. As Kimberly-Clark creates new products and improves them, it is up to the consumer to be the judge for Kimberly-Clark’s products to be the end result to successful decisions. By doing a direct to the consumer move, this will help get great feedback from the customers who use Kimberly-Clark products. This will also help introduce new products to the customers who use this method of service to try out a new products by Kimberly-Clark and to see if it is an ideal product to the population.

Guiding Principles

Kimberly-Clark has a strong connection with its partners as it continues to rise on its product distribution. It is important to keep that tract record in line with its foundation of success with its partners and customers. To continue with quality standards and products being sent to customers, it is crucial that any new products are to be made with the same quality standards as the current products being sent to the retail store now. Any low quality products sent to customer using the service as a trail version of a new product will not send a good message to consumers. Many business have made a similar mistake and it has been reflecting companies due to social media. Many more customer are directly affected by social media shaming and can lower the image of any business.

Conclusion

Many business need to try new strategic business models while understanding their mission and vision statements to hold a grasp on what is important to the company. Being able to see the products from the consumers point of view is also a great view, but it is only a view from a customer, there are many other hurdles that are going to be in the way to discover what is considered a great concept, many concepts can be thought of, but there must be concepts ran through trials to solve the new idea for customers and partners. With the craze for subscription based services today, it would be the ideal to tackle this new method of business, since this is a business that the generation today will feel the most comfortable with compared to the older generation.

References

Kimberly & Clark Company. (2016). Our History & Historical Journey. Retrieved from http://www.careersatkc.com/our-history.aspx

Kimberly & Clark Company. (2016). Values. Retrieved from http://www.kimberly-clark.com/homepage/ourcompany/overview/values.aspx

Wloczewski, C. (2013). Three Things You Can’t Do Without—Mission, Vision and Values Statements. Retrieved from http://Three Things You Can’t Do Without—Mission, Vision and Values Statements

The Student Room. (2016). Retrieved from http://www.thestudentroom.co.uk/showthread.php?t=2367632

 Kimberly & Clark Company. (2016). Employee Diversity. Retrieved from http://www.kimberly-clark.com/our-company/diversity.aspx

Sales-Force. (2016). Kimberly-Clark. Retrieved from http://www.salesforce.com/customers/stories/kimberly-clark.jsp

Longanecker, C. (2015). Why You Should Use a Subscription Business Model. Retrieved from https://www.entrepreneur.com/article/243573

Lev-Ram, M. (2014). It's a subscription economy, and you're just living in it. Retrieved from http://fortune.com/2014/06/06/welcome-to-the-subscription-economy/