informative/positive news letter
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module_10_eip_messages.pptxModule 10: Informative and Positive Messages
ENG1131
Types of Messages
Accepting an offer.
Positive answers to an inquiry.
Information.
Announcements.
Changes that are good.
Not selling a product or service, but rather “selling” ideas, policies, benefits, etc.
Purpose
To provide reader benefits or reassure.
To get the reader to read, understand, and remain positive.
To soften the negatives.
To be credible.
To build a relationship.
To lessen future correspondence.
Subject Lines
This is a title that reflects the subject.
This gets the reader to read.
This is appropriate for the letter.
This represents the main point.
Organization of Correspondence
Main point to get attention.
Details that support main point.
Clear up any negatives.
Show reader benefits.
Goodwill closing.
Types of Information
Transmittals.
Confirmations.
Summaries.
Response to complaints.
Thank-you notes.
Congratulatory notes.
Checklist
Use the Checklist, Figure 10.6 to help you with this week’s assignments.
