prepare the merchandise calender for the promotional plan

Urban Retailers

Merchandise Promotion Plan

Promotion Plan- Goals and Objectives

Abigail Hinds

American Intercontinental University

10/23/2016

Urban Retailers

Merchandise Promotion Plan

Urban retailers’ promotion direction is wanting. The company is still using old methods to advertise its products such as having sales agents at major outlets and conducting roadshow promotions. The company with immediate effect will begin advertising its products online through such arenas as Facebook, twitter and through emails. What this means is that the company will no longer have roadshow product promotions or employ sales agents at major outlets for the product.

Currently, the company has no fashion department. This explains why the company is still doing poorly in terms of fashion. For this reason, the company will establish a department that is dedicated to fashion matters. The company will then employ Qualified and experienced fashion staff to work in the department.

The company has both external and internal agencies. This is a big advantage to the company. The company will use both external and internal agents to supply its products to its end users. The company will use internal agents to reach local product users. At the same time, the company will use external agents to reach users of its product at the international level. Altogether, this will be aimed at improving performance of the company.

Urban Retailers

Promotion Plan- Goals and Objectives

Mission Statement: To Provide Latest Fashion High quality Clothes

Theme Statement: Affordable Prices for Latest Fashion High Quality Clothes

Current promotional efforts in place include email marketing, referral marketing and gift offers. In email marketing, Customers looking for items to buy online are asked to sign up first. During signing up, they are asked to provide their emails. The company uses the emails provided to send regular messages to the customers. In referral marketing, the company has a program where buy it rewards large-scale wholesalers who refer other large scale retailers. The same case applies to retailers who buy directly from the company. At the market place, the company has a program of offering the customers gifts.

Current special events include Suzan beauty festival, Harris exhibition and treasure hunt. The Suzan festival was launched two days ago by the company CEO. This is one of the largest festivals in the country and the company uses the festival to promote its products. The Harris exhibition is another project event of the company. The exhibition gives high school students a chance to showcases their ideas in the field of textile industry.

On the other hand, some of the new initiatives employed by the organization include face book buy section and twitter buy button. The Facebook buy section is such that customers can buy products through the company’s Facebook page. At any given moment, there is a company sales person that is online to attend to online customers. The company will do all it can to promote this arena of trading. All this is aimed at achieving the following company goals.

I. To increase sales. Objective for this goal is to increase revenue

II. To increase output. Objective for this goal is to increase profit

III. To employ qualified staff. Objective for this goal is to improve performance

References

Ace, C. (2011) Effective Promotional Planning for e-Business: A Practical Guide to Planning and Implementing a Promotional Plan That Works! Burlington: Elsevier. http://www.urbanretail.com/

Ace, C. (2011) Effective Promotional Planning for e-Business: A Practical Guide to Planning and Implementing a Promotional Plan That Works! Burlington: Elsevier.

http://www.urbanretail.com/