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Our Time Line This Thursday, October 13 • Assignment 3: Cover Letter and Resume Workshop • Bring two completed copies of both documents. • Value: Two Points towards your Other Writing Grade • Mid-term exam overview Tuesday, October 18 • Mid-term Review • Final Assignment 3 due before 9:00 a.m to Turnitin

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Creating a Targeted Resume

that Markets Your Brand

Job Searching in the Digital Age

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RESUME STYLE https://smu.brightspace.com/d2l/le/content/22650/topics/files/download/189136/DirectFileTopicDownload 2016-10-11, 7F07 PM

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Chronological Resume, p. 490 and p. 491 ● Recommended for current university students, with job-

related experience ● Most popular with recruiters and employers because it lists

work history and experience ● Works well for candidates who have job-related experience

and can show steady career growth

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Mary Ellen Guffey, Business Communication: Process and Product, 6e

● Can include a summary of qualifications (required for Assignment 3)

Functional or Skills Resume p. 493 ● Recommended for applicants ● Moving into an entirely different line of work ● Need to emphasize qualifying skills over employment

history; Have little or no job-related work experience ● Reentering the work force after a period of unemployment

● Emphasize skills and abilities over past employment ● Presents skills as labeled categories ● Includes an employment section ***

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RESUME CONTENT

The Targeted Résumé

Ivana Job Apt. 555 1119 Tower Road

Halifax, NS B3H 2T6 Can omit home address; just include phone and

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Home: (902) 555-HIRE Mobile: (902) 860-5555

[email protected] LinkedIn account

email.

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Ivana Job Page 2 of 2

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Ivana Job • (902) 555-5555 • Page 2 of 2

Or create a Profile Statement

Profile: A dedicated professional with three years’ experience in retail management. Now seeking to contribute my customer service experience and communication skills to the management team at Barry & Bob’s Coffee Hut.

Profile: A dedicated professional with 3+ years experience in retail management. Specializes in maximizing site profits through employee retention and efficient inventory control. Now seeking to contribute my experience, skills and expertise to the management team at Barry & Bob’s Coffee Hut.

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The Profile “formula” = ● Part 1: Your experience / education / job-

specific skills + ● Part 2: Your desire to contribute to that

specific employer.

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Or create a Profile Statement ● Profile: A dedicated professional with three

years’ experience in retail management. Specializes in maximizing site profits through employee retention and efficient inventory control. Now seeking to contribute my customer service experience and communication skills to the management team at Barry & Bob’s Coffee Hut.

Engaging Profiles

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● Accounting position where my accounting skills will help serve KPMG’s clients

● Assistant Manager position where my two years’ experience in clothing retail will contribute to the Gap’s dynamic sales team

Chronological Functional Profile Summary of Qualifications Job-related; identify specific accomplishments not general/vague claims

Profile Skills Categories (at least three categories) Offer specific evidence not general claims

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Education Work Experience Other Categories could include Volunteer Experience Awards and Recognition

Special Training

Community Work

Interests and Activities

Education Work Experience (if you have) Other Categories could include Volunteer Experience Awards and Recognition

Special Training

Community Work

Interests and Activities

Summary of Qualifications (for chronological style )

•Provide three to eight bulleted statements. •List your most impressive job-related qualifications: experience, skills, education, and awards.

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requirements of the targeted job.*

Education

Bachelor of Commerce, Sobey School of Business, Saint Mary’s University, Halifax, Nova Scotia

Expected graduation date: May 2020 Major: Finance Minor: French GPA in Major: 3.4/ 4.3 Related courses: Portfolio Management Risk Management International Management

List if job related.

Identify course by name not number

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● May include certificates earned, workshops attended, other training ● High school not usually included

List your job positions. Begin with most recent. Include employer's name and city, dates of employment (month, year), and most significant title.

Manager, Fleet Equipment, Kelso, Ontario. June 2016 to present. Salesperson, Sears, Chatham, Ontario. April 2013 to May 2016.

For Functional Résumé

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List your job positions. Begin with most recent. Include employer's name and city, dates of employment (month, year), and most significant title.

Manager, Fleet Equipment, Kelso, Ontario. June 2016 to present. • List job duties, responsibilities here. Salesperson, Sears, Chatham, Ontario. April 2013 to May 2016.

For Chronological Résumé

Identify specific https://smu.brightspace.com/d2l/le/content/22650/topics/files/download/189136/DirectFileTopicDownload 2016-10-11, 7F07 PM

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accomplishments over duties where possible

Restaurant Server Duties ● Take orders ● Deliver food ● Clean tables ● Worked with customers

Restaurant Server Accomplishments ● Served 50 or more

customers a day in a fast- paced work environment

● Coordinated customer orders with kitchen staff and servers requests

● Addressed customer concerns with tact and efficiency *

Work Experience for Chronological (see p. 486-487)

• Use action verbs to describe your experience. • Summarize significant duties, activities, accomplishments,

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and promotions. • Developed customer-service skills by successfully

interacting with 40+ customers daily. • Conducted research and wrote final study analyzing

equipment needs of 100 small businesses in St. Catharines.

• Personally generated orders for sales of $90,000 annually.

Avoid weak verbs: Handling, handle, or handled Dealt, dealt with, dealing with Was responsible for

Use concrete verbs:

Resolved Addressed Listened and responded to

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Cover Message = Sales Message

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Gaining Attention

Building Interest in your qualifications Highlighting benefits to employer

Motivate Action

Format message as a letter;

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see p. 504 • Avoid generic greetings like “Dear Human Resources” or “Dear Personnel

Manager.” • Address your letter to the appropriate person • If not, then replace greeting with a descriptive subject line that identifies

your message as an application for a specific position. • Ends with a complimentary close like “Sincerely,”

Solicited Message Response to an Advertised Position

Opening -- Gains Attention •Refers to where you saw the ad (job site) and when

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•Identifies job position and highlights major asset(s)

Body -- Builds Interest in You •Identify Qualifications for job •Explain how they meet employer’s needs

Close -- Motivates Action • Summarizes major qualifications • Requests interview

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Your Opening Paragraph • Identifies your main asset(s) for the job and that you plan to

elaborate on in your message’s body. • Identifies the position and job site

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• Uses one of the techniques discussed in your textbook for a solicited cover message, but not the one referring to an employee in the company

• Avoid dull openings like “Please consider this letter an

application for the position of…” or “I would like to apply for…”

Opening Strategies for Gaining Attention : Advertised (Solicited) Position (see examples, p. 503)

With three years of retail experience and a major in marketing, I’m interested in applying for the assistant manager position you advertised on Workopolis March 17. ● Identifies job title ● Refers to information source ● Highlights major qualifications for job

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Promoting Strengths in the Body • Expand on assets introduced in your opening paragraph • Choose your strongest qualifications and show how they fit

the targeted job. • Show and tell how your past experience, education, training,

and personal traits fulfill the job requirements. • Avoid repeating specific data from your résumé. • Refer to your résumé at appropriate points

15-31

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Your Message Body

• Shows interest in and understanding of company and what the job requires.

• Mentions personal traits with examples (hard-working, flexible,

enthusiastic) in relation to employer’s needs.

• Uses positive language throughout message.

• Communicates confidence, avoiding feeble phrases like “I feel…” or “I think…” or overuse of “I believe..”

With three years of clothing retail experience and a

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marketing major, I’m eager to use my experience and training to serve Banana Republic as an assistant manager at your Halifax Shopping Centre location, as advertised on Career Beacon.

Through my experience as a salesperson for Pseudio at Halifax’s Park Lane Store for three years, I learned not only how to work effectively as part of a team but also received hands-on training on how to best serve customers….

Example With three years of clothing retail experience and a commerce degree in marketing, I’m eager to use my experience and training to serve Banana Republic and its customers by working as an assistant manager at your first Halifax location slated to open this fall at the Halifax Shopping Centre.

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Through my experience as a salesperson for Pseudio for three years, ….

As part of my marketing major at Saint Mary’s University, courses in sales and retail management have equipped me with the skills I need to recruit, train, and motivate sales personnel and how to design and implement effective marketing strategies for in-store promotions.

Provide proof by discussing specific experiences that demonstrate your relevant skills

Not: I am an effective supervisor. (so what?) But: Supervising a staff of five counter clerks has given me the leadership skills your front line requires. [ more you-attitude, relates to employer’s needs]

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Not: I took a course in business communications. (so what?) But: The communication strategies learned in my business communications course will enable me to prepare effective messages when corresponding with your employees and clients.

State information confidently and positively

Not: I feel/ think I have strong communication skills. But: I have strong communication skills.

Not: I have never been disciplined for being late. But: I have always been on time for work.

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Motivating Action in Closing, p. 506 • Ask for an interview. Consider hooking the request to a

statement reviewing your strongest points. • Make it easy to respond. Tell when you can be reached.

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Motivate Action in Close (Solicited) Once you have reviewed my

enclosed resume, I would welcome the opportunity to discuss with you in person how my managerial training, retail experience, and excellent customer service skills have prepared me to meet the needs of your assistant manager position. I can be reached at 902-420- 5752 after 3 p.m. daily.

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Avoid the following clichéd statements in your close.

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