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Graphics Homework: Direct Strategy Message + Graphic Value: 4 points Other Writing Grade

Memo – one page – (see header example on pp.174-175)*

Write a direct response message

Create a chart

Graphics homework: memo format

TO: Dr. Valerie Creelman

FROM: Your name

DATE: October 7, 2016

SUBJECT: Informative subject line

[no greeting]

OPENING

BODY= introduction to graphic + meaningful observation + complete graphic

CLOSING

[no complimentary close or signature block]

Graphics homework: Due Friday, October 7, 9:00 a.m. on Turnitin.

Select data from the table below to create a graphic (pie, bar, or line chart).

Place the graphic and a relevant, meaningful observation about the data in the body of a 3-part direct response memo.

This data comes from a Survey of Emergency Preparedness and Resilience in Canada done in 2014.

	Households with battery-operated or wind-up radio	Households with a back-up generator
Canada	58%	23%
Nova Scotia	77%	36%

Correct Number Usage G&S p. 19

Dates September 19, 2016 

September 19th, 2016 

Money $57 not $57.00 

Numbers use words for one to ten

use numerals for 11 upwards

Use words when beginning a sentence:

Twenty percent of customers reported…

A good graphic tells a complete story

introduces and labels chart by number

provides meaningful interpretation of the graphic (see p. 345)

complete title

labeled axes (if necessary)

clear legend (if necessary)

source note

Ch. 9, Slide 6

Direct Response Opening, p. 205

Identify what message is and why reader received it.

Acknowledge what was requested.

Examples:

As you requested,…

Here is…

At your request, …

Ch. 9, Slide 7

Body

One sentence introducing your chart by number and telling your reader what to see. Make a meaningful observation about it.

Your completely labeled and visually attractive chart.

Ch. 9, Slide 8

Direct Response Closing, p. 206

Refer to the information provided.

Provide contact information.

Build goodwill.

Avoid ending with wordy, clichéd closes like

Please feel free..

Please don’t hesitate to contact me….