Communication
Malotaibi
creating20graphics_20brs.pptOur Time Line
Thursday, October 6
Assignment 3 homework explained. Due: In class Tuesday, October 11.
Value: 4 points towards Other Writing.
Friday, October 7
Graphics and how to prepare homework. Due to Turnitin on Friday, October 7.
Value: 4 points towards your Other Writing grade.
Ch. 12, Slide *
Illustrating Data
Functions of graphics
To clarify data
To create visual interest
To condense and simplify data
To make numerical data meaningful
Copyright © 2010 Nelson Education Ltd.
*
Complete this chart.
From p. 352, Ex. 11.11
Chart1
| 2010 |
| 2011 |
| 2012 |
| 2013 |
| 2014 |
| 2015 |
Sheet1
| Column1 | Column2 | Column3 | Column4 | Column5 | Column6 | Column7 |
| 2010 | 3.6 | |||||
| 2011 | 2.6 | |||||
| 2012 | 2.1 | |||||
| 2013 | 3.2 | |||||
| 2014 | 5.4 | |||||
| 2015 | 6.7 | |||||
| To resize chart data range, drag lower right corner of range. |
Infographics Stand Alone
Graphics Support Your Words
Formal Report Chart
Informal Spot Chart
Identifying Stories in Our Data
Note a relationship or trend that stands out and deserves special emphasis.
Should be a piece of information you want your reader to remember.
Should not repeat your graphic’s title.
Introducing your chart means…
- Referring to your chart by number
- Summarizing the main point of your chart OR
- Telling your audience what to notice.
Example:
Two thirds of the responding employees, as shown in Figure 3, favour a flextime schedule. As well, …. OR
As Figure 3 shows two thirds of …
As Figure 5 highlights 75% of Canadians file their income tax returns electronically.
As Figure 2 shows from 2008 to 2013, international student enrollment has increased significantly from 889 students to 1592.
Reference to chart and brief observation.
1. Introduce your chart by number.
2. Tell reader what to notice; point out something
significant.
Instead of :
- The numbers are shown in Figure 2.
Write:
- As shown in Figure 2, students’ library use increases during final exams.
Instead of:
- Figure 6 shows sold watches.
Write:
- Figure 6 shows an increase in Cabot Trail watch sales at the Spring Garden location.
The Table or Figure # reference in your report
tells reader
when to look and what to look for
- Weak reference:
The chart below shows…
- Write:
As shown in Figure 1, students’ library use
increases during final exams.
Range of Formality
- Formal Report Chart
- Informal Spot Chart
A Good Title
Tells a Complete Story
Answers the 5Ws
Who: Goal Zero
What: Annual sales
Where: Canada
When: 2010-15
Why: For comparison
Possible Title or Caption for Chart
Goal Zero’s Annual Sales in Canada, 2010-15
Tells a Complete Story with a Descriptive Title
Source: Saint Mary’s University, 2013
Include a Source Acknowledgement
Located under chart
Source: Statistics Canada, 2014
Must include this label followed by a colon.
Name of source
Source year
Two Types
Tables Figures
Table 1 Figure 1
Table 2 Figure 2
Table 3 Figure 3
Tables Show Exact Values
Canadian Consumer Credit, 2005-2007 ($ Millions)
2005 2006 2007
Chartered Banks 120,042 127,659 138,117
Trusts and Loans 1,960 5,850 2,900
Life Insurance 4,330 4,288 4,421
Credit Unions 15,339 16,144 17,484
Special Corporations 31,499 36,939 37,006
Source: Statistics Canada, 2008
Table 1
Figures Show Relationships Between Data
- Help reader visualize complex data
- Chart depends on your purpose*
What’s the best graphic
for the purpose? See p. 340
Month-to-month retail store sales figures.
Government employment data by industry and sector, in percentages.
Figures comparing the sales of smartphones, tablets, and laptops over the past five years.
Bar Charts Compare Related Items
Number of Students
Source: Saint Mary’s University, 2013
Line Charts Show Changes Over Time and Highlight Trends
Source: Saint Mary’s University, 2013
If purpose is to show
increasing enrolments…
Chart1
| 528 |
| 706 |
| 810 |
| 854 |
| 923 |
Sheet1
| Countries | 2008-09 | 2009-10 | 2010-11 | 2011-12 | 2012-13 | |
| China | 528 | 706 | 810 | 854 | 923 | China |
| Saudi Arabia | 39 | 62 | 86 | 125 | 242 | Saudi Arabia |
| India | 33 | 49 | 64 | 75 | 103 | India |
| United States | 42 | 41 | 62 | 59 | 54 | United States |
| Bahamas | 67 | 62 | 53 | 58 | 65 | Bahamas |
| Germany | 79 | 81 | 50 | 72 | 45 | Germany |
| Bermuda | 43 | 40 | 39 | 36 | 31 | Bermuda |
| Bangladesh | 8 | 18 | 32 | 52 | 74 | Bangladesh |
| Jordan | 26 | 27 | 31 | 29 | 22 | Jordan |
| Turkey | 24 | 20 | 27 | 26 | 33 | Turkey |
Sheet1
Pie Charts Show Parts-to-whole Relationships *
Chart1
| China |
| Saudi Arabia |
| India |
| United States |
| Bahamas |
| Germany |
| Bermuda |
| Bangladesh |
| Jordan |
| Turkey |
Sheet1
| Countries | 2012-13 | 2008-09 | 2009-10 | 2010-11 | 2011-12 | 2012-13 | |
| China | 923 | 528 | 706 | 810 | 854 | 923 | China |
| Saudi Arabia | 242 | 39 | 62 | 86 | 125 | 242 | Saudi Arabia |
| India | 103 | 33 | 49 | 64 | 75 | 103 | India |
| United States | 54 | 42 | 41 | 62 | 59 | 54 | United States |
| Bahamas | 65 | 67 | 62 | 53 | 58 | 65 | Bahamas |
| Germany | 45 | 79 | 81 | 50 | 72 | 45 | Germany |
| Bermuda | 31 | 43 | 40 | 39 | 36 | 31 | Bermuda |
| Bangladesh | 74 | 8 | 18 | 32 | 52 | 74 | Bangladesh |
| Jordan | 22 | 26 | 27 | 31 | 29 | 22 | Jordan |
| Turkey | 33 | 24 | 20 | 27 | 26 | 33 | Turkey |
Sheet1
Introduce and make a meaningful observation about this chart.
Add any missing components.
Chart1
| 2010 |
| 2011 |
| 2012 |
| 2013 |
| 2014 |
| 2015 |
Sheet1
| Column1 | Column2 | Column3 | Column4 | Column5 | Column6 | Column7 |
| 2010 | 3.6 | |||||
| 2011 | 2.6 | |||||
| 2012 | 2.1 | |||||
| 2013 | 3.2 | |||||
| 2014 | 5.4 | |||||
| 2015 | 6.7 | |||||
| To resize chart data range, drag lower right corner of range. |
See page 346
