Assignment 1: Company Description and SWOT Analysis
aveclem
assignment_one_additional_information.pptxAssignment One -- Guidance
Strategic Management – BUS599
The Capstone
Strayer University
Professor: Daniel Goldsmith, DBA
Create NAB Company Name/Significance
What does your name say about the firm, its offerings, and its value?
What are the underpinnings that establish the brand?
What is the desired branding?
Does the branding and the firm identity align?
For example – Tesla – How did this name originate?
Does the name align or compliment the Tesla firm and its products? How so?
For example Apple Computer – How did this firm name originate?
Mission Statement
Defines what you do?
Speaks to the firm’s goals.
Speaks to the philosophies of the firm.
Points of consideration
What is it that you do?
For whom?
Why?
Place in an action driven context.
Pp. 72-73 in the text
Describe trends within your Industry – pp. 88
Strategic Position – pp. 142-143
Distribution Methods
Identify them.
What is the value proposition with your distribution?
How does it benefit the customer?
How does it benefit you?
What is the win-win?
Risks – pp. 148-149
SWOT
Headings
Use the rubric elements or task elements as Headings.
Use APA Style Headings
APA
Paper to be written APA Style
All content that is not yours or originate with you MUST be documented.
A sentence expresses a complete thought. A complete thought that is not original to you but to a source MUST be documented.
Please note APA writing example posted in the Student Center.
Please note format and font in APA papers.
Questions?
