Strategic Plan Assignment

Goal Outcome Examples: Attainment of a specific sales revenue level, industry or market position, financial position, productivity level, staffing characteristics, product and branding issues, etc.

· Objective (A specific, measurable performance metric or milestone to be met towards accomplishing the Goal)

Objectives Metrics & Milestones Examples: Percentage of sales revenue growth, Percentage cost reduction, Debt-to-Equity Ratio, Net working Capital, Return on Net Assets, Market Share, Web store Customer Acquisition Rate, No. of Veterans Employed, etc.

· Strategy (The approach that will be used to achieve the Goal)

Strategy Approaches: Cost reduction strategy, pricing change strategy, a debt reduction strategy , a specific advertising strategy - like e-mail marketing or social media marketing to a specific target market.

· Tactic (A specific activity undertaken to implement the Strategy)

Examples of Tactics: changing to a specific supplier, a specific change to brand or branding, introducing a new product or service, a specific advertising e-mail marketing or social media campaign, purchase of specific equipment, a change in inventory level or product mix.

Suggested Strategy Format

Goal #1 Attain a Gross Sales Revenue of $10.5 Million within 14 months

Objective 1.1 Increase Web Store Sales Revenue by 2% in current fiscal year.

Strategy 1.1.1 Increase Brand Awareness for Product Line A using keyword marketing.

Tactic 1.1.1.1 Purchase targeted keywords of (keyword, keyword, ...) on Google Ad Words.

Tactic 1.1.1.2 Purchase targeted keywords of (keyword, keyword, ...)) on Face Book.

Strategy 1.1.2 Institute a pricing realignment across brands to compete more favorably.

Tactic 1.1.2.1 Institute a -5% price reduction for Product Line A sold online.