I need a 10-12 PowerPoint slide regarding Lifestyle Change
HEALTH AND SPORTS
‘‘I tried so many diets, now I want to do it differently’’* A single case study on coaching for weight loss
REINHARD STELTER, Dr
Department of Nutrition, Exercise and Sports, University of Copenhagen, Copenhagen N, Denmark
Abstract In this single case study, the author presented an in-depth description and analysis of a coaching intervention with focus on weight loss, conducted over 10 sessions in the course of 17 months. The client was a well-educated woman in her late 30s, who had tried many different forms of dieting over the years*with little and no lasting effect. In his coaching approach, the author went beyond a pure behavioural change model, that is, based on the Health Belief Model, and tried to take a whole- life perspective, where the client learned to link specific events and habits in her work life and everyday life with specific eating habits. In their collaborative practice, coach and coachee initiated changes both in regard to diet, physical activity, and healthy life style, in general. In a theoretical section, the change in understanding with regard to overeating was presented. Finally, an intra-active model*viewing the client as a self-reflective individual*was used as theoretical basis. A narrative analysis of the first session and a cross-session examination was presented to show, analyse, and understand the procedure of the coaching approach. Finally, the voice of the coachee was heard in regard to her personal experiences during the process. The data material was based on audio recordings of selected sessions, notes written by the coach from every session, and final written reflections by the coachee.
Key words: Health coaching, life style change, meaning making, case study, overweight, obesity, diet, physical activity,
weight loss
(Accepted: 27 May 2015; Published: 14 August 2015)
By now, we all know that overweight, defined by a
body mass index (BMI*the weight in kilograms divided by the square of the height in meters) above
25, and especially obesity, defined by a BMI of 30 or
more, is a threat to people’s health. On the basis of a
large cohort study, Adams et al. (2006) could con-
clude: Excess body weight during midlife, including
overweight, is associated with an increased risk of
death. The number of people who are overweight
and obese is growing in many countries, led by
the following top 10: (1) USA, (2) China, (3) India,
(4) Russia, (5) Brazil, (6) Mexico, (7) Egypt, (8)
Germany, (9) Pakistan, and (10) Indonesia. World-
wide, the number of overweight and obese people
increased from 857 million in 1980 to 2.1 billion in
2013*an increase of more than 145% (www.health. usnews.com/health-news/health-wellness/articles/2014/
05/28/america-tops-list-of-10-most-obese-countries;
retrieved 7 August 2014). The reasons for this
development are manifold: lack of energy balance,
inactive lifestyle, environmental factors, lack of sleep,
just to mention some of the central causes (www.
nhlbi.nih.gov/health/health-topics/topics/obe/causes.
html; retrieved 7 August 2014). The relationship
between socio-economic status and obesity must be
nuanced depending on the level of development of
the country. McLaren (2007) documented the fol-
lowing as the overall pattern of results in regard to
this relationship: For both men and women, an
increasing proportion of positive associations and a
decreasing proportion of negative associations were
found, as one moved from countries with high levels
of socio-economic development to countries with
medium and low levels of development.
On the basis of these epidemic dimensions, the
issue of overweight and obesity cannot be taken
lightly. It is probably one of the most fundamental
threats that governmental health authorities are
Correspondence: R. Stelter, Coaching Psychology Unit, Department of Nutrition, Exercise and Sports, University of Copenhagen, NørreAllé 51, DK-2200
Copenhagen N, Denmark. E-mail: [email protected]
International Journal of
Qualitative Studies on Health and Well-being �
# 2015 R. Stelter. This is an Open Access article distributed under the terms of the Creative Commons Attribution 4.0 International License (http:// creativecommons.org/licenses/by/4.0/), allowing third parties to copy and redistribute the material in any medium or format and to remix, transform, and build upon the material for any purpose, even commercially, provided the original work is properly cited and states its license.
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Citation: Int J Qualitative Stud Health Well-being 2015, 10: 26925 - http://dx.doi.org/10.3402/qhw.v10.26925
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forced to deal with. Compared to the size of the
challenge, the topic and objective of this article
seem to be a drop in the ocean. The attempt here
was to present a concrete case study with two central
objectives: First, to document and evaluate the
client’s experiences of the change process, based on
the intentions and dialogical strategies of the coach,
and second, to document and analyse the process
and impact of coaching for weight loss coaching
dialogues. The approach presented here used a
broader perspective than a sole focus on perception
of threat as the basis for behavioural change (e.g.,
the Health Belief Model [HBM]), because of the
author’s firm belief that the change in behaviour is
based on new ways of sense- or meaning making,
of understanding oneself, and of attitudes towards
life. This shift in the mindset will slowly prepare the
client and make her ready to initiate the first step
towards a change of lifestyle.
Approaches and procedures for behaviour
change
During the twentieth century, the understanding
of the individual has changed. On the basis of a
better understanding of psychological reasons for
obesity (Swencionis & Rendell, 2012), this change
of understanding also had an influence on the
approaches to helping people with weight loss and
lifestyle change (Ogden, 2002). (1) During the first
half of the century, the main approach assumed
that the individual was passive, and behaviour could
be predicted and influenced through specific stimuli
(Pavlov, 1927; Skinner, 1953). (2) From the 1960
onwards, the behavioural law of conditioning was
substituted by emphasizing ‘‘an interactive alignment
of the individual and their environment’’ (Ogden,
2002, p. 21). Individuals were understood as being
able to process information, and on the basis of their
cognitive understanding they could make changes
in their behaviour. This understanding can be seen
in the HBM (Daddario, 2007; Rosenstock, 1974).
Very briefly described, the model stated the following:
Perceived seriousness and perceived susceptibility
with regard to specific health threats might lead
to growing awareness of possible health threats,
which might enhance the likelihood of engaging in
health-promoting behaviour. In a further develop-
ment of the model, self-efficacy (Bandura, 1977,
1997)*the confidence that a desired behaviour can be carried out*was included as an important factor for change (Becker & Rodenstock, 1987; Rosenstock,
Strecher, & Becker, 1988). (3) In a way, the further
development of the HBM was the first indication of
the third phase in the understanding of the individual;
a phase that was inspired by poststructualism and
which had become more and more prominent during
the last two decades. Ogden (2002) described the
shift by presenting the reflexive, intra-active individual,
a term fairly new in the literature, which Ogden
(1995) had already described as follows:
The contemporary intra-active individual is
characterized by an agency and an intention-
ality which is directed internally towards their
inner self. The late twentieth century object of
psychological thought has become a subjective
entity whose subject is the self. (p. 412)
The neologism ‘‘intra-active enactment,’’ intro-
duced by Barad (2007), who was inspired by Michael
Foucault and Niels Bohr, was related to the idea of
a growing subjectification in today’s society. Højgaard
and Søndergaard (2011) wrote:
The concept of subjectification builds on the
work of Michel Foucault, his conceptualisation
of discursive power as productive, and his point
about subjective submission under discursive
power as a process which involves a simulta-
neous production of subjective existence and
agency. The humanist idea of a ‘‘core self ’’ is
radically transgressed in this line of thought
and replaced by the idea of an emerging
subject. The basic figure of simultaneity be-
tween submission and agency in the formation
of the subject has had an enormous impact on
poststructuralist thinking over the past decades.
(p. 340)
In that sense, subjectification is a concept that
describes individuals as agents who simultaneously
shape whatever they are shaped by. In a similar way,
subjectification describes the growing impact on the
individual’s handling of specific social and personal
challenges in regard to health issues such as smoking,
diet, weight loss, and involvement in physical activ-
ities and sports. In regard to these challenges, the
subject tends towards various forms of surveillance,
a phenomenon that Foucault described as constant
and pervasive forms of observation that finally lead
to growing individual self-control. Individuals be-
come their own ‘‘worst enemy.’’ From this perspec-
tive, there are indications in the literature of the
critical influence of monitoring weight on psycholo-
gical states (Dionne & Yeudall, 2005; Ogden &
Whyman, 1997).
The intra-active overeater
On the basis of this intra-active model of the self,
Ogden (2002) described the change in regard to the
understanding of dieting as follows. In the 1960s and
R. Stelter
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Citation: Int J Qualitative Stud Health Well-being 2015, 10: 26925 - http://dx.doi.org/10.3402/qhw.v10.26925
1970s, the psychological understanding of overeat-
ing was influenced by the idea that overweight
and obesity were highly and sometimes uncontrol-
lably responsive to external and environmental cues
such as time of day, sight, number and salience of
food cues, and taste (Schachter, 1968; Schachter &
Gross, 1968). In the last quarter of the twentieth
century, new models emerged. Ogden (2002, p. 87)
referred to studies conducted with normal weight
individuals, studies which ‘‘suggested that trying
to eat less (i.e., restrained eating) was a better pre-
dictor of food intake than weight per se.’’ A theory of
restrained eating behaviour evolved. The perception of
weight, a biological construct, was no longer seen
as the main determinant of eating behaviour. Instead
restrained eating, a psychological construct, was in-
troduced as means to evaluate food intake (Herman
& Mack, 1975; Hibscher & Herman, 1977). In
consequence of this approach, overeating could be
characterized as a failure of self-control (Ogden, 1997,
2002); the individual does not manage to keep him-
or herself under ‘‘proper’’ surveillance. This led
to the development of to an escape theory to explain
disinhibition with the consequence of overeating
(Heatherton & Baumeister, 1991): Binge and over-
eating arise as part of a motivated attempt to escape
from self-awareness and self-control in situations
where one’s own high standards and demanding
ideals are put under pressure. Eating turns into pure
relief for surveillance and becomes self-satisfactory.
In a study of Heatherton and Baumeister (1991,
p. 101) binge eating was also ‘‘associated with
decreased negative affect.’’ On the basis of this
understanding, Ogden (2002, p. 89) concluded:
‘‘Therefore, a shift to lower self-awareness resulted
in reduced self-control’’*with the final possible con- sequence: overeating. Her definition of the indivi-
dual ‘‘as a reflexive, intra-active and self-controlling
self, who is not biomedical and not social’’ (Ogden,
2002, p. 97) was an attempt to overcome the dualism
or disintegration between social and environment
dimensions on the one side, and individual and
psychological dimensions on the other side. With
this model, the intention was to merge the individual
with social and environmental factors. Individuals
become reflexive and intra-active subjects and ob-
jects of their own self-reflection (Figure 1). Indubi-
tably, environmental factors have an impact on the
individual but not in a simple causal relationship.
Højgaard and Søndergaard (2011, p. 347) saw the
concept of intra-action as ‘‘premised on a concep-
tion of radical co-constitution of subjects as part of
material-discursive enactments.’’ Intra-active theor-
ists see individuals embedded in a specific social
discourse of, for example, being slim, looking good,
controlling one’s weight, being physically active, etc.
as well as in discourses such as ‘‘when I am unhappy
or under pressure, eating helps me to feel satisfied.’’
All these discourses generate intra-active movements
in the individual as a form of material-discursive
practice, for example: ‘‘I eat fast food or sweets to
calm down when I come home after a stressful day
at work.’’ This practice becomes meaningful for
the individual. Repetition underlines this meaningful-
ness and becomes the motor for the performativity
of, for example, binge eating. The concept of intra-
action takes the complexity of the individual’s world
into account by embracing the diverse factors of
the material, social, and subject world.
This theoretical understanding was assumed to be
helpful for the further understanding of coaching
as a dialogical tool for self-reflection around eating
and striving for weight loss. Coaching should be
seen as an integrative part of the individual’s intra-
active process where new material-discursive prac-
tices are initiated; practices that simultaneously
express and enact new meaning and understanding
in regard to the complexity of the client’s life. The
intention of coaching for weight loss should replace
self-surveillance with a self-understanding that helps
clients manage their own life in a way that enables new
dimensions in regard to handling specific challenges.
Coaching as the basis for changing eating habits
If we see the lack of self-control as the greatest
hindrance to weight loss, then individuals who wish
to change their eating habits have to get involved
in a self-reflective process, in our case offered through
coaching, which may be seen as the basis for a new
material-discursive practice. Based on the presented
intra-active approach, it would not work simply to
focus on the goal of weight loss and pursue the direct
Figure 1. The intra-active individual.
A single case study on coaching for weight loss
Citation: Int J Qualitative Stud Health Well-being 2015, 10: 26925 - http://dx.doi.org/10.3402/qhw.v10.26925 3 (page number not for citation purpose)
path towards a change of behaviour. A goal focus on
weight would only keep the person’s attention on
self-surveillance and self-control. It is not enough
to understand the perceived seriousness and the
perceived susceptibility to personal health issues,
for example, in regard to overweight (as suggested
by the HBM). Instead, individuals striving for weight
loss are invited by the coach to see themselves from
a new perspective and somehow learn to grasp the
complexity of their world in a new way. They have
to take a closer look at themselves as being co-
constituted as both a subject and object of their lived
practice.
In the following, a definition of health coaching
is presented on the basis of the current review of the
literature. Further on, the author will unfold the
fundamentals for coaching for weight loss that takes
the approach of the intra-active overeater into account,
and that is seen as the more effective approach than
the traditional narrowly goal-oriented approaches.
Wolever et al. (2013) have published a systematic
review of the literature on health and wellness
coaching, observing an emerging consensus in what
is referred to as health and wellness coaching. On the
basis of their literature study, they define health and
wellness coaching as
a patient-centered approach wherein patients
at least partially determine their goals, use self-
discovery or active learning processes together
with content education to work toward their
goals, and self-monitor behaviors to increase
accountability, all within the context of an
interpersonal relationship with a coach. (p. 52)
They continue by presenting patients or clients
as ‘‘as lifelong learners whose individual personal
values and innate internal resources can be cultivated
in the context of a supportive relationship to guide
them toward their own desired vision of health’’ (see
also Smith et al., 2013, p. 52). Based on this under-
standing, an approach to coaching for weight loss
will be unfolded by emphasizing the self-reflective
dimension of the dialogue, by highlighting personal
values and meaning making and finally, as a result
of this reflective process, by preparing for change of
behaviour (see also Stelter, 2007, 2014). The use
of this approach will be illustrated in the later des-
cription and analysis of the case study with Anna.
In the following, a number of central criteria for this
self-reflective coaching for weight loss approach will
be presented:
(1) Raising the level of the dialogue to meaning
making: Making meaning of life events, action
patterns, and specific habits*good or bad*is the pivotal point of a self-reflective coaching
dialogue. Meaning emerges twofold by inter-
linking individual with social meaning making.
Based on phenomenological thinking, indivi-
dual meaning making unfolds by making sense
of specific experiences and (bodily) sensations,
by bringing the pre-reflective (e.g., habits
and routines) to the surface of the reflections
in the dialogue (Stelter, 2000, 2008; Stelter &
Law 2010). Learning to be mindful by sensing
what happens in specific situations and in
regard to (re)establishing new habits is a central
dimension of individual meaning making.
Based on social constructionist thinking,
social meaning making evolves by making
sense of and reflecting on the impact of
specific social relations, specific others, and
the social context in general on one’s identity
and one’s way of being in the world (Gergen,
2009). We co-construct the world through
and in the relationships with others.
(2) Focusing on values: Values embrace the most
central and fundamental issues in our life
and are*often implicitly*guiding markers for our way of acting in the world. Too often,
coaching takes its point of departure in a
specific goal [e.g., in the GROW model
(Goal-Reality-Options-Wrap-up; Whitmore,
2009), or in motivational interviewing], but
goals are at the lowest level in the hierarchy
of intentionality (Stelter, 2009, 2014). On
the next higher level, ‘‘purpose’’ is the dimen-
sion that goals are influenced by, and on the
crown floor of the hierarchy of intentionality
we find the dimension of meaning making,
which inevitably leads to a reflection on values
(Stelter, 2007, 2014). To do successful coach-
ing interventions, it is important to build
bridges between the clients’ ambitions to
change their way of living and their specific
individual values, which they can investigate
on their journey, and which in the end can
lead to a change of behaviour.
(3) The narrative-collaborative dimension of
coaching: Meaning and values are often
embedded in specific episodes and events.
As part of a transformative learning process
(Illeris, 2004; Mezirow & Associates, 1990),
where learning always implies an impact on
identity and self-understanding, coaching
becomes a collaborative enterprise between
coach and coachee. The narrative element is
highlighted by connecting the coachee’s ac-
tions with identity issues and vice versa.
Narratives are the vehicles which link specific
events in a timeline and which have a special
impact on the client. If these narratives are a
R. Stelter
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Citation: Int J Qualitative Stud Health Well-being 2015, 10: 26925 - http://dx.doi.org/10.3402/qhw.v10.26925
strain on the client, the aim is to deconstruct
them in the collaborative process between
coach and client. Deconstruction implies
the potential for change. By reflecting on
the narrative and presenting additional pos-
sible interpretations, the dialogical partner
applies procedures that undermine the taken-
for-granted understanding of the client’s life
and identity (White, 2004).
The author was aware of the close connection
between the self-reflective dimension of the dialogue
and the focus on the final goal: weight loss. The path
in the GROW model, or motivational interview-
ing (Rubak, Sandboek, Lauritzen, & Christensen,
2005) appeared to be too goal-focused with too little
attention paid to possible barriers and the complex-
ity of life, which are more thoroughly dealt with in
an in-depth, self-reflective coaching process based
on the three key areas presented above.
Methodological reflections in regard to the
single case study
In this case study, the intention is to present the
whole picture of a single case on coaching for
weight loss (more on case study design, Yin, 2009).
The research documentation in the form of this
article was NOT at all planned beforehand; it was
only decided a few weeks before the last session in the
coaching process. 1
As mentioned earlier, the objec-
tive of this case study is twofold: First, to document
and analyse the process and impact of coaching
for weight loss dialogues, and second, to document
and analyse the client’s experiences of the change pro-
cess, based on the intentions and dialogical strategies
of the coach. To be able to meet these objectives,
the following data material was included:
(1) Notes taken by the coach during each session
(this is a standard procedure).
(2) Audio files of the first six sessions (it was
actually the client who asked for permission
to record the sessions).
(3) Reflective notes, produced by the client
before the final session.
The material is used in different ways. To provide
a basic understanding of the coaching process,
the first session is presented as a narrative that is
developed on the basis of an analysis of the coach’s
notes and an audio-recording of the session. The rest
of the process is examined in a critical analysis of the
coach’s notes and the audio-recordings. Finally, the
client’s reflections are presented in their original
form as a written narrative submitted to the author.
In the concluding section, the author’s and the
client’s respective analyses are compared, and some
final conclusions are presented.
Narrative analysis of the first session
The narrative presentation of the first session unfolds
on the basis of an analysis of the researcher’s notes
and of the audio-recording of the session. Specific
events and situations were chosen and highlighted
to make the narrative coherent while remaining
faithful to the data. This process of shaping the
storyline was part of the interpretation and analysis
of the qualitative material. As in any qualitative
analysis, a major effort is done to achieve credibility.
The intention was to use Richardson’s (2000, p. 923)
idea of writing and storytelling as a way of analys-
ing interview material: ‘‘Writing is also a way of
knowing*a method of discovery and analysis. By writing in different ways, we discover new aspects
of our topic and our relationship to it. Form and
content are inseparable.’’ The narrative�analytical perspective used was that the researcher had to
develop meaning out of the material.
Cross-session analysis
Subsequently, the entire sequence of sessions was
analysed by coding the notes and the speech from
the audio-recording of the session, thus extracting
the central meaning and forming central themes that
represent the core issues of the series of coaching
sessions. The idea of writing the narrative down was
also applied in this section by combining the pre-
sentation of themes with a reflective analysis that
includes the theories presented earlier.
The case study as practitioner research
The case study should also be understood as the work
of a practitioner researcher (Jarvis, 1999) or a scientist
practitioner (Lane & Corrie, 2006), meaning that the
author sees himself both as a researcher and reflective
practitioner (Schön, 1983; in regard to coaching: see
especially Stelter, 2014). Lane and Corrie (2006)
defined the ability to formulate the actual case based on
its inherent challenges as one of the most essential
qualifications of a psychologist or a coach. They saw
this process as a form of psychological sense-making,
which can be understood as a central criterion for
reflective practice and thereby for the development of
expertise as professional.
Case study: Anna’s path towards weight loss
In this single case study, the author presents an in-
depth description based on an analysis of a coaching
A single case study on coaching for weight loss
Citation: Int J Qualitative Stud Health Well-being 2015, 10: 26925 - http://dx.doi.org/10.3402/qhw.v10.26925 5 (page number not for citation purpose)
intervention with focus on weight loss, conducted
over 10 sessions spanning the course of 17 months.
The last session was in September 2014. The client,
we call Anna, a well-educated woman in her late
thirties, has tried many different forms of dieting
during her adult years*with little and no lasting effect. First in the very final phase of the coaching
process, the author decided to publish this work* with the full approval of Anna, who even agreed to
participate in this publication with her own reflec-
tions written just before the last coaching session,
a reflection that was also included in the session to
help her planning her future path.
Anna contacted me after she had participated in
a coaching workshop of mine, where she became very
interested in my work and my approach. Through
email, we agreed on having at least five meetings,
but we ended up having 10. Her decision to start
coaching for weight loss with me was supported by
her conviction that my coaching approach might
help her more than all her former attempts and
strategies towards weight loss, which had not really
satisfied her, and which did not live up to her ex-
pectations in regard to losing weight and maintaining
the success. She also stated a fundamental principal
for her: She does not want to lead her life in a state
of permanent dieting. Food intake should be a plea-
surable part of her life. Her ambition was to lose up
to 25 kg. Here is the narrative of the first session,
a narrative that shall also help the reader to get a
basic impression about how coaching was conducted:
The first session
A Friday afternoon in April 2013, Anna enters my
office. She quickly starts talking about her life. She
feels that since her childhood she has eaten too much
candy, especially when spending time with her grand-
parents, which she has done quite a lot. When her
grandmother died, she was quite depressed for a long
period of time. ‘‘But I ‘woke up’ again and actually
lost weight. I overcame it, and life was more ‘bubbly’
and good. But after writing my master’s thesis I have
gained weight again. I lost control. I must get it
stopped! But I have a hard time doing it myself,’’ she
states with a hint of despair.
She begins to talk about her work: She says that
she should actually be very pleased with her job.
She uses her university degree and has a good
position in the organization. ‘‘But I feel sapped. I
don’t use myself in the right way. I am not on the right
shelf. My job holds no meaning for me.’’ In spite of
this slightly discouraging assessment, she at the same
time ensures me that her boss is very pleased with
her. She considers herself to be a very valuable and
well-liked employee. ‘‘Even though I am very much a
perfectionist when it comes to my work and often
work both in the evenings and the weekends, I don’t
experience my job as being meaningful! I just can’t
do my best.’’
She tells me that she has gone through a short
coach training in 2010 and would like to develop a
concept concerning coaching the 60 plus age group,
where she would like to help people in their transition
from work life to retirement, ‘‘the third age.’’ She
feels that she has developed many competencies
within the field of coaching, and she does work with
coaching on a small scale. ‘‘I began to see the world
in a different way,’’ she says. ‘‘But the coach training
has made me feel that it’s wrong for me to be doing
my current job.’’
We talk about what it is about coaching that attracts
her, and how coaching helps her experience meaning.
She tells me that she has always been interested
in performance art, relations, and other people. It is
within this field, she wants her future to be.
She talks about the challenges she faces in regard
to her weight. ‘‘I strive for the perfect image. I either
lose weight for real or else I might as well not
bother!’’*‘‘But I have the feeling that I don’t take myself seriously.’’
I ask her to tell me more about her job. She says
that she often works up to 60 h a week (and here we
are talking about a regular ‘‘37 h a week’’ job more or
less.). She explains that she often works more than
her boss, who usually goes home around 4 p.m. and
doesn’t read emails during the weekend. In a humor-
ous way*with the hope she will be slightly provoked in a good way*I say to her: ‘‘So sometimes, it is as if you have IDIOT stamped on your forehead when
you see your boss go home before you.’’ ‘‘Yes, actually,
you are right; I can see that sometimes I do have
IDIOT stamped on my forehead.’’
‘‘To me it seems like you don’t take proper care
of yourself,’’ I say with a tone of understanding. ‘‘Yes,
those words are very fitting: I need to take proper
care of myself,’’ Anna confirms my statement, clearly
impressed by how well I capture the essence of her
life situation. I talk a little more about taking care of
one’s self: ‘‘It is also manifested in the way you take
care of yourself, also in regard to cooking, exercise,
and a healthy lifestyle. It is important that you enjoy
things and allow yourself the time for it.’’ ‘‘Yes, you
are absolutely right, I don’t take myself seriously.’’
To get a sense about taking herself seriously, I ask
Anna the following question: ‘‘On a scale from 0 to
10, where 0 is ‘I don’t take myself seriously’ and 10 is
‘I take myself very seriously’, where are you in regard
to work on the one hand, and in private on the other?’’
Anna answers with conviction as follows: ‘‘At work
it is a 9�10 and in private 3�4.’’
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Citation: Int J Qualitative Stud Health Well-being 2015, 10: 26925 - http://dx.doi.org/10.3402/qhw.v10.26925
We end up agreeing on the following assumption:
The attitude I have towards eating is a reflection of
the attitude I have towards myself.
I ask about her eating habits on an ordinary day,
which she describes as follows:
� Breakfast: two pieces of crisp bread and a glass
of milk
� Lunch: salad and a little bit of fish
� When I get home around 6:30, I don’t
have energy for much else than a pizza or a
pita with chicken and a large Pepsi Max. The
‘‘healthy version’’ is that I eat rye bread. And
a bag of candy with a movie is her idea of
peace, happiness, and relaxation.
We are getting close to the end of the session, and
I am very interested in getting concrete about sug-
gestions for behavioural change: ‘‘How about if you
substituted your Pepsi Max with water?’’*‘‘Ah, then I would like it to be sparkling water because of the
fizz,’’ Anna answers in a supportive and motivated
manner. ‘‘But could it be okay with Pepsi Max on
the weekends?’’ she asks. I try to describe, how this
hope of getting Pepsi on the weekends impairs her
ability to fully enjoy the taste of sparkling water* ‘‘So you can make it to the point where you almost
don’t even like Pepsi anymore.’’ ‘‘Actually, Pepsi
sometimes has a weird taste of iron*so you’re right actually. I don’t always like it!’’
Anna suddenly seems very motivated to establish
MORE different changes in her life. We agree on the
following list:
h Only sparkling water instead of Pepsi
h Dark chocolate instead of candy
h Go home earlier from work
h Go for a walk*in the time where I used to stay late at work
Finally, I ask her about how she has experienced the
session and our collaboration. ‘‘The most important
thing for me was the part about taking care of myself.
I really liked when you said it says IDIOT on my
forehead. I need you to push me a little bit,’’ she states.
I am almost a little surprised that she appreciates my
slightly provoking comment in such a prominent way.
I had not expected that.
We agree that we will arrange the next meeting
via email, because Anna does not have her calendar
with her. For this first meeting, she actually came on
her day off.
Reflection on the session
In this section, I would like to see myself as
a practitioner researcher/scientist practitioner, and
thus I would like to reflect upon some of my main
theoretically based positions and strategies, and I
also would like to include some statements from
Anna’s feedback that I received during the very last
session:
In the beginning, I tried to get a picture of Anna’s
life and biography, especially is the parts which were
relevant for her ambition to lose weight. The close
interconnectedness between specific life events and
eating habits became obvious. As the coach I became
the intra-active partner by helping her to understand
herself in a new way. We focused on specific values,
on what was important for her, and how she some-
times struggled with being her. In this collaborative
dialogue the intake of sweets and candy could be
connected to a state of mind where she felt safe, secure,
and trusting. Sweets and food in general had certain
significance in her life, which in the end resulted in
an unhealthy, uncontrollable, and unreflected food
intake. As mentioned earlier, overeating can be ‘‘asso-
ciated with decreased negative affect’’ (Heatherton &
Baumeister, 1991, p. 101) and with avoiding negative
states of mind*the escape theory that explains the avoidance of self-awareness in situations where one’s
own high standards and demanding ideals are under
pressure.
Anna’s life situation and material-discursive prac-
tices around food intake were strongly influenced
by her working life situation. During our coaching
conversation we reached the conclusion that a long
working day had a negative influence on the way Anna
would ‘‘take care of herself ’’*a fact that also had an impact on her food intake. In our final session,
Anna concluded that regular working hours without
overtime help her very much to keep up a healthy
lifestyle and appropriate eating habits. In that sense,
Anna’s decision of working less was a helpful strategy
for her to prevent overeating that arose as part of
a motivated attempt to escape from self-awareness
in situations where her own high standards and
demanding ideals were put under pressure (see the
earlier exposition of the escape theory).
In the last phase of the session, our dialogue
changed from investigative and reflective with a focus
on developmental issues, towards concrete collabora-
tively developed guidelines that aimed to help Anna
reduce her food intake in a way which corresponded
with her wish that lifestyle change should not to
be associated with a permanent state of suffering.
My intention was to negotiate suggestions which
Anna could accept as substitutes for high-calorie
products (e.g., mineral water instead of cola). Anna
and I put focus on collaboratively developed recom-
mendations as a part of most of the following sessions.
What we came forward to was a number of guidelines
that were not based on a position of pure self-control,
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but these guidelines were the result of a longer
reflective process, where Anna became clear about
how her practice in regard to food intake was
influenced by especially her work situation. In that
sense, the guidelines were the result of a process
where they appeared as meaningful to Anna, and
where they were much more than just as a diet
instruction. In our very last session, Anna evaluated
that it was very important to her to realize that
not everything was negotiable. From the beginning,
she felt that I was rather determined in regard to
substituting cola with mineral water. But my in-
vitation to self-reflection and her growing self-
understanding were the most important aspects of
our coaching which made her ready for change.
From the theoretical perspective, the session had
two central phases: (1) in the first and longer part, the
main focus was to give Anna new opportunities for
being an intra-active individual; thus, Anna became
aware of the way her life situation (e.g., long working
hours etc.) had shaped her and, ultimately, her habits
and (2) specific material-discursive practices (e.g.,
buying food, non-cooking, food intake, reading
while eating) had shaped her in a specific way and
put her on a path towards overeating, which even-
tually resulted in overweight.
Milestones of the further process*a reflective analysis
In the following, I present some key themes that
emerged from an analysis of the collected material
(notes by the coach, audio recordings) and which
could thus be identified as key issues and milestones
that helped Anna understand herself differently and
progress in regard to lifestyle changes. The presenta-
tion of these milestones is combined with theoretical
reflections alongside reflections informed by the
intra-active model.
Searching for a new job
In the second session, 1 month after the first, Anna
told me that she had applied for two jobs and has
been invited for interviews at both places. She ex-
perienced this situation as a huge dilemma, especially
in regard to having to say no to possibly one of the two.
‘‘I fell back and drank cola, just to please myself and
to care for myself. I am quite afraid to disappoint
people, and drinking cola is a way for me to cope with
the situation,’’ is how she described her feelings in
the beginning of the session. I got the impression that
she was already quite aware about specific mechan-
isms in regard to her unhealthy eating habits, and
we had a longer conversation about how she could
take care of herself in other ways.
She also told me with pride that she had actually
renounced one of the two job offers, because in the
end she did not like the job, and she was happy
to accept the offer from the other employer. While
remembering the feelings in regard to her work
situation from the first session, I congratulated her
on her great initiative and the big success of taking
responsibility of her own life. ‘‘Now I just have to
stick to my goal that I do not want to work overtime.
I have talked about this in the interview, and they
accepted me on these terms anyway. So, now I can
only hope that they keep this in mind when the
situation comes,’’ were her final thoughts about this
issue.
Concluding this topic, the following can be
stated: Anna had already taken a big step forward by
changing her job situation and by being serious about
specific issues, for example how working overtime
in her current job had had a negative impact on
her lifestyle. From the perspective of the intra-active
model, Anna had a hard time in the first phase of
the process in regard to living up to her high personal
standards (e.g., not disappointing others). Food in-
take became a way for her to calm down and achieve
a sense of safety. Coaching helped her to abandon
some of her old intra-active dialogues: She became
aware of how drinking cola was a surrogate for taking
care of oneself.
Change of attitude towards work
During several sessions, her work situation was
the focus. Already in the first session, Anna became
aware that her perfectionism, or seen from another
angle: her anxiety of not being good enough, of not
living up to her ideals, of losing control, were central
factors in regard to keeping bad eating habits alive.
On many occasions, the pressure she felt at work
led to forms of binge or over eating, where she used
food to calm herself down and first afterwards noticed
what had happened to her. As Heatherton and
Baumeister (1991, p. 10) argued, eating was ‘‘asso-
ciated with decreased negative affect.’’ During several
sessions, we reflected on how Anna could handle
job pressure in a different way. She came to the con-
clusion that working overtime had to be banned,
and we also reflected a lot about how she could
learn to accept herself as a good enough worker by
appreciating her own work effort and by fighting
bad conscience (5th session). I introduced her to
writing a ‘‘scrapbook’’ based on the following task:
Write down three things in the evening which you
succeed with or were happy about during the
day. Through coaching I invited Anna to develop a
‘‘new’’ intra-active individual by helping her to
understand herself in a new way, thus supporting
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her in developing new material-discursive practices
that could help her to view and ultimately handle
specific work situations in a new way. Furthermore,
by introducing a ‘‘scrapbook,’’ I helped her appreciate
herself more and become aware that she actually
was not far from living up to her ideals.
Being mindful
We worked quite a bit on being mindful. During
the first session, Anna told me about her habits.
Preparing food had no high status in her life. Often,
when coming home from work late, she just bought
a pizza or other types of fast food from a corner
shop, plus a big bottle of cola, and while eating she
used to watch TV or do further work or reading on
her computer. Even when she did her own cooking,
she did not seriously value her own effort. Also here,
she combined eating with reading or watching TV.
I made an ‘‘irreverent’’ 2
statement: ‘‘So, the dining
Anna does not give much respect to the cooking
Anna!’’ We talked about possible consequences (e.g.,
the amount of food she might eat), it could have
been that she was not thinking about or, to put it
even better, fully sensing her dining. I introduced
her to the mindfulness exercise where you eat a raisin
very slowly and mindfully (www.staroversky.com/
blog/mindfulness-exercise-eating-a-raisin-mindfully,
retrieved 20 November 2014). The exercise was an
eye-opener.
We developed an agenda for good habits: No TV
while eating, be attentive when eating, enjoy the
nuances of your food, be in the here and now of the
situation, enjoy the pleasure of your own company* and slowly Anna changed her attitude and habits
on the basis of new and positive experiences. She felt
that she was taking herself much more seriously and
taking better care of herself.
Inspired by the intra-active model, developing
these new habits became the basis for shaping a new
understanding about her material-discursive prac-
tices around eating. These new practices were also
the basis for understanding and shaping herself in
a new way*somehow becoming a different person, because the meaning associated with eating appeared
to unfold in a new way.
Making plans*establishing alternatives
As in the end of the first session, we frequently made
plans that helped Anna focus on specific aspects of
lifestyle change, for example, Monday to Friday: no
warm food in the evening, only one to two slices of
bread with salad and one piece of fruit, walk to and
from work twice a week, practice the raisin exercise
every evening, and take a long walk during the
weekend. She decided to work on a painting on the
topic ‘‘my wishful state, my best possible future,’’
which we talked about in the following session.
These plans were like a contract between us. They
helped keep her on track. We celebrated her suc-
cesses. And if there were objectives she struggled
with, we reflected about her challenges.
We developed alternatives together, for example,
breathing like in yoga, especially when she experi-
enced a situation as stressful; baking and eating
stone-age bread (only with nuts, sesame, etc.*no flour); and inviting her sister to be a buddy to help
keep her on track. After 4 months, Anna started to
jog or walk every day. At this time, she also decided
to begin with the 5:2 diet (Mosley & Spencer, 2013),
which her sister (with no weight problems) already
practiced.
Here, the focus was on her material-discursive
practices, which also shape the individual’s develop-
ment. By changing these practices, the individual
gets a chance to act and, somehow, to be different.
A change of practices in regard to how to eat and
live one’s life has an impact on the way a person
is able to see herself. As our sessions progressed,
Anna felt increasingly ready for the changes that
were necessary for her to succeed in ‘‘reaching her
goals,’’ which basically revolved around developing
new practices that were established as meaningful
in regard to her life and the life she wished to
construct. Gradually, we developed a working rela-
tionship, where I as the coach became a fellow human
being (Stelter, 2014) and an active supporter of the
change process.
It is not a cure*it is my life!
This sentence was presented by Anna during the last
session, where we were looking back and evaluating
the course of our working relationship. Changes
are not just a cognitive decision; they have to make
sense in the actual world of the client. Changes have
to grow based on the reflective process about the lived
challenges of the participant. Anna has learned that
her binge or over eating was actually closely related
to insecurity, loss of control, lack of self-confidence,
or stressful life events. During one of our later
sessions, she remembered a situation when she was
little and her father*who was divorced from her mother*asked her to cook for both of them. Although her father did not have bad intentions,
Anna felt terribly pressured by this responsibility.
She wanted to do her best but felt that she could
hardly handle the pressure. Remembering (Stelter,
2014; White, 2007) this early event and articulating
her feelings suddenly made her ready to understand
a lot of later experiences in her life; events that she
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had reflected on since the first of our sessions. This
story really made her ready to see herself in a new
light. On the basis of whole-life perspective, weight
loss is not just a matter of diet, physical activity,
and eating habits. Bad habits have their story, their
good reason. When Anna learned to understand her
story, the path of development and change was made
possible.
In conclusion, this episode and the whole course
of sessions are to be examined in light of the intra-
active model that was presented as the theoretical
framework. Generating meaning in a new way and
through the collaborative process between Anna and
the coach was regenerated in and through the intra-
active dialogue with Anna who was able to reflect on
herself and her practices in a new way. In collabora-
tion with the coach, Anna was a narrator of specific
events and life situations. In this course of coach-
ing session, the intra-active dialogue was supported
by a collaborative partner, the coach. Meaning was
shaped through reflecting, re-telling, and remember-
ing of different life situations and specific practices
that seemed understandable but inappropriate. This
process of achieving a new understanding of oneself
and of having a partner in one’s intra-active dialogue
can be seen as the very foundation of change. The
goals that were formulated in specific situations
needed to be anchored in a new understanding of
what was seen as meaningful and, at the same time,
anchored in specific values that were important to
the individual and which could be translated into
action through specific material-discursive practices.
Anna’s final reflection on the coaching process
When I, as the author, decided*with informed consent of Anna*to write this article, I also asked Anna to write an honest final reflection about her
perspective to our course of coaching sessions and
the impact they had on her. This is what I received
from her.
Goal and results
After around a year and a half of coaching, I have
become 12 kg lighter. It is a great relief and that’s
why I choose to use the term ‘‘becoming lighter’’
instead of ‘‘losing weight.’’
My original goal when I first started was*as far as I remember*to lose 20 kg or a little more than that. I haven’t reached that goal yet, but my life has
changed in so many other ways, it feels like the goal
has been reached. The goal has changed during
the coaching process. It quickly became clear to me
that it wasn’t going to be a diet where I, after my
goal was reached, put all the weight on again and
maybe even more. That has happened before. This
time it was going to be a lasting change in lifestyle.
That point has been quite central in the process, as
the goal is more about having a normal relationship
with food than losing weight. But that also means
that the weight loss hasn’t gone as quickly as if I had
been on a diet. A challenge in the process has been* and will most certainly continue to be*finding the balance between cutting back on junk food and
sweets and also finding a level that is possible to
adhere to for the rest of my life. An important point
that became clear during the coaching was that it
is not about losing something or restricting myself
from the things I like. It is more about the amount
and trying to come up with good and delicious
alternatives, so I don’t feel like life is tough and
unfair, because I always have to say no to the things
I want. The coach made it clear to me that it is all
about doing something good for myself.
Added bonuses
Other goals I have reached in the process are:
becoming healthier, also in the long run, more mind-
fulness in my daily life, not only when I eat. One of
my underlying goals was to start exercising again* running and playing tennis. I have started running
again and besides, I have found joy in walking to and
from work*a couple of hours every day. The most important thing has been the feeling
of coming out of a deep dark hole. I have gone from
having an inner voice telling me every day that
I must eat sweets or the like, to feeling like I have a
choice*I can choose to eat it or I can choose not to and do it another day. That is the greatest relief.
Process and theme
How has this happened then? Conversations with the
coach about habits and automatisms, presence and
being mindful, my childhood, and about my sensing,
when I eat*those have been the key ingredients to the success. The fact that we have spoken on the
basis of my entire life*especially my work life*and the fact that I have had the opportunity to express
myself regarding the pressure I feel in relation to my
work life has made a great difference. Along the way,
between the sessions, I also gained insights from the
past, which I had repressed, which have had a say
in why I react as I do to demands, expectations,
and perfectionism. This development has led to me
being more attentive and not taking everything so
seriously. Actually, you could say that I am now in
a process, where I am practicing making mistakes
and not complaining about it.
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The coach has been inspiring me, listening to me,
and challenging me*challenging me especially by questioning my understanding of how things are
tied together*for example, that it is not a must to overeat because you feel that you are under pressure.
The coach has also brought concrete suggestions
to the table*for example, the good tip about trying the 5:2 diet, which turned out to fit well with my
temperament, and is in line with the idea of not
restricting yourself from the things you enjoy, but
enjoying less of them.
An important quality of the coach has been setting
firm requirements for what I could and couldn’t
do. For example, I wasn’t allowed to drink cola.
I suggested that it could be okay on weekends, but
that was a no go. And it turned out that I quickly
found joy in drinking sparkling water instead. Con-
sidering who I am as a person, it has been a plus
to have pretty firm orders. Of course I could do as
I pleased, but it was clear to me that if I was serious
about the coaching I had to ‘‘obey orders.’’ When I
first began with the coach, I drank 1½ L of cola every
day. Today I drink it on special occasions, and weeks
can go by where I don’t drink it.
The coach as a role model
It may sound as if it has been easy*and it both has and hasn’t been. At times I have been surprised that
it isn’t harder, but there have also been times, where
it has taken a lot of will power not to slip into ‘‘today
it’s okay to eat some sweets.’’ When having those
thoughts, it has surprised me what role a coach plays.
In these situations, the coach pops up in my head as
a reminder. It is, of course, the feeling of having a
responsibility toward the coach (and myself of course,
but for me it is played out through the coach).
The coach as a person has thus been a point of
attention and been an inspiration in regard to keeping
the deals we have made. The feeling that the coach
has also given a part of himself*he can be under a similar pressure, but that doesn’t mean he eats
unhealthy things*has also been an inspiration.
Timing
In regard to the relief I have achieved*‘‘getting out of the dark hole’’*I have afterwards thought about the timing of the process. Would I have achieved the
same results if I had gone to see the coach sooner?
Could I have avoided gaining the last five kilos? My
answer is no, because the process has made it clear
to me that it is also very much about being ready
for it. Without my commitment and without me
being ready to take action it won’t succeed*even a motivating coach can’t change that.
The future
Naturally, I wish for it to pass quickly*meaning that I quickly will get even lighter and get rid of the
last 10�12 kilos. But if I can do it the way I have just done it*lose it over the course of a year and a half, then that would definitely be preferred. Because it
feels good that it is happening on the basis of me
being aware of having a normal relationship with my
food and what I consume.
Conclusions
In this short section, I highlight a couple of conclu-
sions that stand out from both my analysis of the
sessions and Anna’s evaluating reflections:
� Health belief is a pure basis for change: Perceived
seriousness, perceived susceptibility to specific
health and lifestyle issues, might lead to a
growing awareness of health issues, but it did
not help Anna understand herself and the
complexity of her life situation as the basis for
changing her lifestyle.
� Being ready for change: Anna stated that
the time was ripe for her to change. Bohart
and Talmann (2010) highlighted the client
(in psychotherapy) as the central agent in the
change process. With reference to different
studies and authors, they see the client as
the most important determinant of outcome.
This can be assumed to also apply to coaching.
Clients are not passive recipients in the dialo-
gue; their willingness, their active involvement,
and their way of making meaning of their life is
pivotal for the progress and the effect of the
intervention. In our last session, Anna empha-
sized that it is hard work to keep her ambitions
alive and to continue to strive towards her goal.
� Perceived support and encouragement from the
social environment and from the coach are
fundamental for the client’s willingness and
ability to develop further and continue on the
desired path. From this perspective, Anna’s
sister, as a supportive buddy, had a major
influence on keeping Anna on the right track.
They shared something important in their
lives* Anna could phone her sister when things got hard (see also Weiner, 1998). The
change in Anna’s working environment (i.e., no
overtime work), has been another key element
which supported her weight loss ambitions.
� Anna mentioned the commitment of the coach
(i.e., the determination to get her to drink
mineral water instead of cola) as an important
element for her development. This coach
commitment was acknowledged by her as
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one of the central elements which kept her
going. The collaborative perspective, also in
regard to what worked well for her during
the sessions (Miller, Duncan, Sorrell, Brown,
& Chalk, 2006), was the key aspect of a
fruitful and generative dialogue.
Acknowledgements
I thank Anna for her cooperation, not only during
our sessions, but also in regard to supporting the
article. I wish her all the best for the future.
Conflict of interest and funding
The authors have not received any funding or
benefits from industry or elsewhere to conduct this
study.
Notes
1. The decision was made on the basis of an invitation by the
guest editors of this issue, and after the first review of the
suggestion of the topic and abstract provided by the author.
The client of the study has given full consent to be the case of
this study. On the basis of Danish law, an ethical approval for a
social science study like this is not needed. Ethical committees
simply do not treat social science research applications.
2. This term is used in systemic therapy and coaching (Cecchin,
Lane, & Ray, 1993).
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