Education work

Running Head: Tobacco Health Education Program 5

Tobacco Health Education Program

Deserie Thomas

August 29, 2016

Kaplan University-Assignment 3-PU630

Tobacco Health Education Program

Many people in the United States have found themselves in complicated health situations. Some have been informed of the best ways to maintain their health while others do not have any idea on what to do so as to stay healthy. The following health program will help in ensuring that the population is well informed of the possible consequences of using tobacco. The program will take fifteen days and it is expected to reach at least three thousand people. The program targets tobacco users and the people who are at risk of being exposed to tobacco effects.

Tobacco Use

Tobacco has been silently killing youths and nothing has been said about it. People have concentrated so much on other diseases and diverted their attention from the diseases caused by tobacco. Cancer is one of the most killing diseases in the world. So much have been said about cancer but people have failed to put the blame where it belongs (Warner, 2013). It is evident that smoking of tobacco causes “lung cancer, but few people realize it is also linked to a higher risk for many other kinds of cancer too, including cancer of the mouth, nose, sinuses, lip, voice box (larynx), throat (pharynx), esophagus, bladder, liver, kidney, pancreas, ovary, cervix, stomach, colon, rectum, and acute myeloid leukemia”(American Cancer Society, 2014) . However, there have been campaigns of creating cancer awareness while no effort has been directed to ensuring that tobacco manufacturers are dealt with in accordance with the law. Research shows that youths and middle-aged people are reached by tobacco advertisements every day. “Center for Disease Control (CDC), states, “Each day in the United States, more than 3,200 youth aged 18 years or younger smoke their first cigarette, and an additional 2,100 youth and young adults become daily cigarette smokers” (CDC, 2016).

The number of people who are turned into tobacco users is shocking and if nothing will be done America will lose most of its youths in the near future

Target Population

The program targets youths and middle-aged persons. The reason why they are targeted is because they comprise of the biggest number of tobacco users. Illnesses caused by tobacco are not selective and can affect any tobacco user. Report from doctors confirms that use of tobacco slows down the thinking rate of a person who uses it. According to the research that was carried out in most of the universities and colleges in the United States, it was realized that most of the students who use tobacco have become academic dwarfs. Middle-aged persons have been neglecting their responsibilities because they have been spending most of their money on tobacco. Some have even lost their jobs for smoking at the workplace. Tobacco has affected the social life of most of the users. There are cigarette smokers who do not brush their teeth after smoking. Tolerating the smell that comes out of their mouths is hard and therefore no one wants to stay anywhere close to them.

4Ps of social marketing

a) Product

Cigarette smoking is common among many youths; it would be difficult to convince a cigarette addict to stop smoking. However, there is always a way out of any situation. For a person who is willing to quit smoking it would not take a long time to convince him or her to quit smoking. Cigarettes are addictive because they contain caffeine. Tea on the other side contains caffeine. Tea would be the best substitute product since it has no effects like tobacco (Pinger, 2014).

b) Price

One of the reasons for conducting this campaign is to discourage people from using tobacco because of its health issues. The tobacco educational program will campaign for a $2 price increase of all tobacco substances. The increase in price will discourage a lot of people from buying tobacco and that will reduce users and the effects of tobacco.

c) Place

There are designated places in most of the cities where smokers are allowed to freely smoke. Such places should be closed down to discourage smokers.

d) Promotion

The program suggests that most of the advertisements aired on national televisions about cigarettes to be banned. The move will reduce the number of new smokers.

Promotional strategies for the campaign

The evolution of technology has created many marketing platforms. The main objective is to reach as many people as possible. The tobacco health educational campaign will use social media as it first marketing technique to reach as many people as possible. However, there will be printed educational brochures and bill boards that will help in creating awareness on the effects of using tobacco.

References

American Cancer Society. Cancer Facts & Figures 2014. Atlanta, Ga. 2014.

CDC - Fact Sheet - Youth and Tobacco Use - Smoking & Tobacco Use

Retrieved from: www.cdc.gov/tobacco/data , August 27, 2016.

Pinger, R. (2014). An Introduction to Community and Public Health. Burlington: Jones and Bartlett Publishers.

Warner, K. (2013). Community and Public Health Nursing. California: Lippincott Williams and Wilkins.