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Marketing Project – Part 4 Required Elements – must use your chosen company (180 points for this section
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-Various ethical issues involved in marketing to the consumer were identified
-Ways to use CRM tools to provide customer service was discussed
-Ways in which value affects the purchasing decision was discussed, used the chosen product/service as an example
-Discussed how marketing impacts the buying decisions of customers, organizations, governments, and businesses
-Discussed how the total customer experience impacts customer satisfaction
-Explained “perception = reality” and looking at things through the customer’s lens
-Reflection was well thought out and explained
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Details of at least one of the required elements to the left are weakly presented or missing
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Details of at least two-three of the required elements to the left are weakly presented or missing
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Details of at least four of the required elements to the left are weakly presented or missing
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Details of at least five of the required elements to the left are weakly presented or missing
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Writing Mechanics (5 points for this section)
sentence structure, run-ons, fragments, agreement, punctuation, capitalization, spelling, etc.
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Demonstrates knowledge and use of writing mechanics, enhances the readability
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Demonstrates knowledge and use of writing mechanics with minor errors that do not detract from the readability
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Demonstrates knowledge and use of writing mechanics but with errors that detract from the readability
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Difficulties with readability due to inappropriate use of writing mechanics
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Lacks proper use of writing mechanics – lacks readability
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Writing Organization
(10 points for this section)
Coherence: all writing fits together, makes sense, and flows in effective order – beginning, middle, end
Clarity: all writing is consistent and logical
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Coherence: Well organized and purposeful writing; has beginning, middle, and end; strong and appropriate transitions
Clarity: Expresses ideas clearly and logically
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Coherence: Adequate organization; beginning, middle, and end; appropriate transitions
Clarity: Expresses most ideas clearly; occasional lapse in logical order
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Coherence: Sequence of information difficult to follow; lacks a clear beginning, middle, and end; few or inappropriate transitions
Clarity: Attempts to express ideas clearly; sometimes difficult to follow
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Coherence: Unclear; lacks beginning, middle and end; fails to use transitions appropriately
Clarity: Disjointed connection of ideas; difficult to follow
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Coherence: Lacks coherence; beginning, middle, and end, and transitions
Clarity: Lacks clarity and logic; does not connect ideas
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Citations
(5 points for this section
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Correctly uses in-text citations for all sources; properly formats paper and references page
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Uses in-text citations with minor errors to identify sources; paper formatting and or references page displays minor errors
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Minor errors or missing in-text citations; paper formatting and or references page displays minor errors
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Frequently missing in-text citations; improperly formats paper and references page
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Lacks in-text citations; lacks proper formatting of paper; missing or irrelevant references page
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Critical Thinking (5 points for this section)
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Engages with the material; demonstrates insightful ideas from a thorough examination and understanding of the topic
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Balance of source and original ideas shows consistent interaction with the sources and evidence of critical thinking
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Balance of source and original ideas shows inconsistent interaction with the sources and a decrease in critical thinking
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Ideas rely too heavily on sources rather than on critical thinking; shows minimal interaction between sources and original ideas
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Lacks engagement with the material or lacks evidence of critical thinking
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mkt111b_rubric_marketingproject-part4.docx
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