Strategic Management assignment

Jubail University College

Department of Business Administration

Semester 371

Assignment No: 01	Section No:
Course Code: BUS 411	Course Name: Strategic Management
Student Name	Student ID
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BUS 411 Strategic Management

Assignment 01- Case Analysis

Instructions:

Part A (10 Marks)

1. Form a group of a minimum of 2 and maximum of 3 people.

2. Choose any 2 companies that belong to the same industry in Saudi Arabia.

3. Identify the Vision and Mission from the company website. ( 2 Marks)

4. Analyze whether or not the company vision and mission comprises of effective characteristics of a vision and mission statement. Please make sure to state the references for each of the characteristics of a vision and mission statement. (4 Marks)

5. Conduct a preliminary analysis of the internal Strengths, Weaknesses, Threats and Opportunities for each company that you choose. (4 Marks)

Part B (10 Marks)

1. Using the Strategic Management Textbook: Jones Hill , (2013), Theory of Strategic Management, Houghton Mifflin; ISBN: 978-1133584650; Go to Page 37 and read the case: Planning for Rise of Cloud Computing at Microsoft and answer questions 1- 5 on Page 39 respectively.

2. Questions 1 – 5 will each be worth (2 marks)

Date of Submission: End of Week 6

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