table of content APA style

Introduction………………………………………………………………………………………………………..

Situation analysis including internal and external environment analysis.......................

Internal environment of the company includes factors…………………………………………

 Capabilities…………………………………………………………………………………………….

 reputation……………………………………………………………………………………………….

 human and intellectual capital………………………………………………………………….

 facilities…………………………………………………………………………………………………..

 technology………………………………………………………………………………………………

 financial status…………………………………………………………………………………………

The external environment of the company includes factors ……………………………...

 economic factors………………………………………………………………………………………

 sociocultural factors…………………………………………………………………………………

 competitive factors…………………………………………………………………………………..

 legal/political and ethical factors………………………………………………………………

 technological factors………………………………………………………………………………..

 trends……………………………………………………………………………………………………..

The situation analysis…………………………………………………………………………………………..

 definition of the company………………………………………………………………………..

 company’s customers, and what they need……………………………………………..

 context in which the company is operating………………………………………………

 company’s competitors in price, product, customer service, reputation……

SWOT analysis including the SWOT table and conclusions

Digital marketing objectives ……………………………………………………………

Example objective …………………………………………………………………….

References ………………………………………………………………………………..