EDDIT GRAMMAR MISTAKES

interoffice memorandum

to: sarah, product marketing manager of pinterest.

from:

subject: launching pinterest live stream app.

date: 10/20/16

Halal foods hit the U.S market because it catches the current buyer hot buttons, which is the taste of foods. Pinterest could take example by the successful experiences of Halal foods. Analysis indicates Pinterest should launch its live stream app. The suggestion could be considered as a creative exercise. An increasing number social media users start to pay attention on different kinds of live streams. Therefore, many social medias like Facebook and Twitter started live streams on 2015. Pinterest, as one of the most popular social medias in the U.S., should catch this opportunity to launch its live stream app or website, trying to get involved into the “trend”.

Macro-environment Analysis

People enjoying the feeling being a “star”. Live stream offers a path for normal people being stars online. No limitation for social media users to choose which kind of “star” they want to be. Asian users are fascinated with live stream. Various live streams climbed very quickly on ranking in Entertainment. In South Korea, AfreecaTV stayed within the top 10 by downloads in Entertainment on iOS for most of the past 12 months in South Korea .

Pinterest’s main competitors started release their live streams. Buyer hot buttons are changing. Staying in the old model may cause unmet needs. Pinterest need to follow the trend for not lose more market opportunities. Facebook and Twitter launched their live stream on 2015. By now, six kinds of live streams were launched by six different social medias More and more companies in the industry catch the trends.

The target market is growing. With the development of technology, smartphone users are increasing. Time the U.S. adults spent on main social medias on their smartphones increasing annually. Data shows on 2016, the average time the U.S. adults spend on the smartphones is more than 3 hours per day . More people will get involved in live stream apps, which become a trendy in these two years.

Micro-environment Analysis

· Strength: Pinterest has huge customer base to be its target customer. The latest data shows 100 million users are active on Pinterest . Pinterest covers various categories. There will be no limitation for users to choose their live topics, which could attract more customers. 85% Users of Pinterest are females . Compared with man, women are more willing to share their life on social medias.

· Weakness: Demographic of Pinterest is limited. Compared with Facebook and Twitter which have users almost from all over the world. Most of Pinterest users are in the U.S. Data also shows Pinterest only have 51.29 million unique users, 98.37 million less than Facebook .

· Opportunity: For Pinterest, male users base more than doubling in the 2014, and sign-ups trending higher again in 2015. This increasing number balances the huge gender gaps on Pinterest. The male shoppers are increasing. Pinterest has category specially for men’s fashion. This could be the opportunity of Pinterest catch more male users.

· Threat: Stress from Facebook and Twitter. Facebook and Twitter started their live strategy one year before Pinterest, also they have larger customers base. Pinterest need to figure out how to win in the competition under that pressure.

Recommendation

Analysis indicates Pinterest should launch its own live stream app. Pinterest has competitive advantages compared with Facebook and Twitter. For gaining more attention from consumers, and further gaining more revenues. Pinterest should follow the trend.

� https://www.appannie.com/insights/top-trending-apps/mobile-livestreaming-takes-off-asia/

� http://www.socialmediatoday.com/social-networks/how-live-streaming-going-crush-it-2016

� http://www.emarketer.com/Article/Growth-of-Time-Spent-on-Mobile-Devices-Slows/1013072

� http://expandedramblings.com/index.php/pinterest-stats/

� http://expandedramblings.com/index.php/pinterest-stats/

� https://www.statista.com/statistics/250862/unique-visitors-to-the-most-popular-mobile-apps-in-the-us/