EDDIT GRAMMAR MISTAKES

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Sea World inappropriately handled the crisis because it built the ineffective #AskSeaWorld Twitter feed, which approves a channel for the public to post negative comments. On 2015, a report named ‘Asked Sea World’ marketing campaign backfires published by CNN says, SeaWorld, it appears, has more outspoken enemies than friends on Twitter (Lobosco, 2015). People used the campaign as an opportunity to skewer SeaWorld, asking things like when the park would finally close and bringing up animal welfare issues (Sola, 2015). For example, on 24 Mar, 2015. User @AshleeCheese_ tweeted: 'Why do you keep breeding whales when you barely have enough room for one? #AskSeaWorld.' (PEMBERTON, 2015). The public describes Sea World Twitter campaign as a “back fire”. Timothy Coombs, writer of the article Crisis Management and Communication, suggests that having a crisis web sites is a best practice for using an Internet during a crisis (Coombs, 2007). Twitter brought more response from the public, but Sea World did not consider it would receive negative responses more than positive responses. Coombs suggests, be prepared to use a unique web site or part of your current web site to address crisis concerns (Coombs, 2007). A unique website could communicate with customers, at the same time, Sea World could control the situation. Which is better than the Twitter campaign, because the Sea World finally lost its control power on it Twitter campaign.