HW

Objective: Summarize the crisis in “executive summary” format. Begin with what happened (who, how, when, what, where, why, how). Then explain why the events were a crisis. Conclude with two bullet points:

· The first bullet highlights one reason why the company and/or its executives acted appropriately in handling the crisis

· The second bullet highlights one reason why the company and/or its executives acted inappropriately in handling the crisis.

Length: Maximum 300 words (not including references).

Format: See attached example. Note that I highlighted the example to help you understand the content requirements – please do NOT highlight your paragraph.

Crisis Summary Paragraph Grading Rubric

· Content (10 points)

· Paragraph clearly explains to a reader unfamiliar with the crisis exactly what happened

· Paragraph clearly explains why the incident is a crisis

· Bullets include appropriate/inappropriate claim, company action and why that action was appropriate/inappropriate

· Paragraph explains any technical terms used

· Paragraph includes “References” in APA format

· Structure (10 points)

· Paragraph follows “Executive Summary Format” structure

· Begins with what happened (who, how, when, what, where, why, how).

· Then explains why the events were a crisis.

· Concludes with two bullet points:

· The first bullet highlights one reason why the company and/or its executives acted appropriately in handling the crisis

· The second bullet highlights one reason why the company and/or its executives acted inappropriately in handling the crisis.

· Language (10 points)

· Writing uses correct grammar and punctuation

· Writing is clear, precise and concise.

· Free of discriminatory or biased language

· Free of weasel words such as “generally,” ” some,” “various,” ”very,” “basically”

· Free of informal, unprofessional or overly conversational language

· Free of jargon and clichés

· Free of long-windedness, redundancies, and weak openings (“My point is that it is very important that people understand the importance of…”)

· Confident, positive, and professional tone (No use of “I believe” phrases.),

· Limits use of passive voice

· Free of “There are” or “It is” constructions