Module 04 Course Project - Marketing Strategic and Tactical Plan: use attachments to complete assignment!

Review of my Target Population

Gender

My target population will majorly consist of male players. I chose to select this gender because female engagement in football is limited. Also, I wanted to reach out to a larger population. Male players are more determined and easy to deal with. Later on, when I have enough resources, I will consider widening my market so that females are also included in the sport. Also, engaging the female in my services will strain me regarding the time I have and resources.

Age

My initiative will mainly focus on interested males between the age of eighteen and twenty. I am interested in working with the youths so as to nurture their talents. The youth nowadays are associated with drugs. My services will help correct this problem that is affecting most of the young people. Youths will not have too lazy around. They will be engaged in sports and thus they will remain healthy and at the same time morally upright. I could not involve the old because they are not strong enough and this will lead to losses.

Income.

My target population consists of individuals that are low-income earners. Most of the individuals earn their income from odd jobs. I choose this group for it could indeed need my services. The target population has a high interest in the sport and thus will be more than willing to be nurtured by me (Keim & Coning, 2014) I will have to finance my expenses from sources of funds such as loans.

Physical location

The target population is located in the city. In the city, there is enough resource that will make me render my services with ease. The infrastructure is good, and thus I will get to the field in time to start off the session with the players. The physical location of my target population is to my advantage. I can save some costs that I could have incurred in the case that I was operating in an upcountry location.

Political view

Sporting activities are always supported by the government. They are seen as an investment in the youth. The government, most of the time, will finance sporting activities. Here I will be able to earn a lot of money as my remuneration for the services that I will be offering. Government support for the youth games will attract more teens to the initiatives. When more players join the team I will be able to earn more (Efraim Turban, 2015). Political views about my target population were an issue that I critically looked at before coming up with this business idea.

Lifestyle.

Most of the players would like to live flashy lives so that they can be recognized. The demand for my services will increase because individuals would like to be experts in the game so that they can be absorbed by the big teams that play well. I will be able to earn very high profits from the services that I will be offering.

Skill

The players that I will deal with will be of limited skill, those that need nurturing. I choose the target group with these characteristics because I wanted to explore a market that needed my services. The population will find my services to be of a great benefit to them.

I conclude by saying that I carefully chose my target population so well. In the sense that I will be able to attain the highest profits ever. The target population is crucial in the field of marketing for it determines the demand for the product.

References

Efraim Turban, J. S. (2015). Social Commerce: Marketing, Technology, and Management.

Springer International Publishing.

Keim, M., & Coning, C. D. (2014). Sport and development policy in Africa: results of a

Collaborative study of selected country cases. Stellenbosch: South Africa Sun Press