Module 04 Course Project - Marketing Strategic and Tactical Plan: use attachments to complete assignment!

Goals Summary

Name: Rodney Wheeler

Institution: Rasmussen College

Course: B403/ENT4011 Section 01 Sales and Marketing for New Business Ventures

Date: 10/26/16

Marketing and selling using new technologies.

Marketing is one of the most essential element which is required by any individual or sales agency that is trying to sell its products or services. It is very important that the products or services being offered by any company or individual are introduced to potential customers to let them be aware of the existence and the specific use of a given product or service. These products or services should not only be advertised to potential consumers for the sake of advertisement, but they should also use the appropriate means, to advertise appropriate products, to the appropriate audience, with an appropriate cost. Therefore, this paper is going to elaborate and summarize the goals established for marketing and selling using new technologies. Besides, it will discuss the metrics that will be used to gauge the success or failure of the assigned goals.

Considering sports are practiced worldwide, this means that the Sports and Talent Management Program will be of great importance for all the potential athletes who desire to nurture their talents and also improve businesses and academic opportunities. The key elements of a successful marketing are identifying potential customers in groups which will help in the process of identifying their needs. In this case, my target audience was based on gender, age, income, physical location, political view, skill, and lifestyle.

Some of the goals established for marketing and selling using new technologies include internet advertising, text messaging, and e-mails. This are forms of advertisements which involve technological platforms in selling the ideas or contents being intended to be passed to potential customers. Since potential consumers are located in different parts of the world, it will be very easy for them to get the awareness of the programs hence get the chance to register with the clubs they prefer (Grönroos, 2004). Social media and smart phone application, are increasingly becoming very important. Mid-aged individuals and youths are intensively engaged with their cellular phones, therefore, the information about sports and talent management programs can easily and rapidly circulate among the youth hence making it popular and involving.

Marketing and selling nowadays have taken a greater height in advertising and selling of different products or services. Despite the geographical distance between the seller and the buyer, a potential customer can visit a specific site and obtain the product or services that he/she requires. Besides, there are options that are given in purchasing the product or the service, where customers can decide to purchase directly online and make payments on delivery of the service or product. In cases where the products are impossible to be obtain physically on payment, transportation agencies such as DHL are often involved in delivering process, which always take between 3-30 business days depending on the nature of the product (Winer, 2009). The transporter is dictated by the incoterm that is used in the transportation process until the product is delivered to the end customer. Using technology is, therefore, not only cheap but also effective and efficient in marketing and selling of the products and services.

Metrics that will be used to gauge the success or failure of the assigned goals

The aim of these goals is to ensure that more and more intended persons get to register and participate. Therefore, for me to know if the project is failing or succeeding, I will have to reflect and compare the goals that were set with the real achievement that I’ve experienced. Attainment of these goals will be a clear evident that the new technology was well integrated while not achieving the goals will imply under-performance. The second thing is the budget, if I spend more than what I get as income, then that will mean that the strategy is not quite successful. But if the expenses reflect what is in the budget or less, then that implies a good performance of the strategy.

Reference

Winer, R. S. (2009). New Communications Approaches in Marketing: Issues and Research Directions. Journal of Interactive Marketing, 23(2), 108-117.

Grönroos, C. (2004). Relationship marketing: strategic and tactical implications. Management Decision, 34(3), 5-14.

Shankar, V., & Balasubramanian, S. (2009). Mobile Marketing: A Synthesis and Prognosis. Journal of Interactive Marketing, 23(2), 118-129.