Module 04 Course Project - Strategy Selection: use attachments to complete assignments! !

Company Selection

Name: Rodney Wheeler

Institution: Rasmussen College

Course: B460/MAN4720 Section 03 Strategic Management

Date: 10/13/16

It is time to select a company for your Strategic Management Plan. In 1-2 paragraphs provide a brief description of the organization you selected and the reason why you chose that particular company.

For companies to be able to succeed they need to have a high level of organization for higher production. In the world today there are so many companies in existence which are progressing and generating a lot of income. For the strategic management plan, I have selected the Apple Company in the USA.

Apple Company

This is a company that was established in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne as the first founders. This is a company that develops designs and then sells the electronic products. Some of the products that it has come up with include; iPhone smartphone, the iPad tablet computer amongst many others.

In the world analysis, the qualifications of apple are;

At the moment Apple is the world’s largest information technology company when looking at the total assets that it has.

It is the second largest mobile phone manufacturer in the world.

It is the world’s largest publicly traded company in the world by market capitalization. It was the first ever USA company that was valued at a worth of more than US$700 billion.

The company has one of the largest working force whereby it employs over 115,000 permanent workers.

The company has over 478 retail stores in over seventeen countries by the year of March 2016.

The above is just but a few of the accomplishments of the Apple Company. On my own analysis I have concluded that the Apple Company is one of the greatest forces in the business world that people and upcoming companies need to look up to. It is the ideal model in the business world.

References

Yoffie, D. B., & Slind, M. (2008). Apple Inc., 2008. Harvard Business School Publishing.

Lim, H. T. (2008). U.S. Patent No. D562,285. Washington, DC: U.S. Patent and Trademark Office.

Lee, E., Woo, S. S., & Chun, B. H. (2011). U.S. Patent No. D641,018. Washington, DC: U.S. Patent and Trademark Office.