marketing personal selling

SALE 4:

To make SALE 4, first select the method you will use for your presentation. See pages 229-243. Next, write down 3 approach techniques you could use for this presentation method. See pages 262-273.

Presentation Method: presentation

Approach Technique 1: longer-lasting battery up to a 10 hours charge

Approach Technique 2: retina display multimillion pixel view

Approach Technique 3: faster flash storage

Now write out what you will actually say in the different versions of your approach, including what the buyer should say. Relate your approach to your FABs developed in SALE 1 so you have a smooth transition into discussing your product.

Approach 1

Seller: would you be interested it to buy a MacBook pro that can manage your work daily?

Buyer: yes I would like to buy it

Approach 2

Seller: our MacBook pro has different size 13in and 15in also, different GB 128, 256 and 512 , what do you like to choose?

Buyer: I like to choose the 256 GB and 13in

Approach 3

Seller: our product has warranty with reasonable price and the first year will be free

Buyer: sounds good that’s going to help and I want to get warranty for tow years.