yhromit 10/09/2016

OUTLINE

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It is easy to make the assumption that the only determinant of a successful business is profitability, especially from the outside. Apparently, profitability makes way for the expansion and keeps a company competitive (Cook & Cripps, 2005). That means that there are several factors that profitability depends on perfect commodity; teams with proper communication; and workers with high motivation, properly trained and committed to the organizational goals.

Thesis statement: Discussion on the use of psychological principles in the work place.

I. Introduction

A. Psychology definition and what it entails.

a) Workplace psychology can be explained as the application of the psychological principles practice and the operations to work surrounding to solve issues and make changes (McKenzie, 2015).

b) Industrial psychology is the psychology that touches on several different regions of the workplace.

II. Psychological principles applied

A. Stimulation psychological principle

a) Aspects of the stimulation psychological principle

i) Creativity and productivity promotion

ii) Application of the law such as in work teams or learning settings

B. Need for a sense of identity psychological principle

i) Commitment and consistency

ii) Application of the law in brand name loyalty creation

iii) Importance of the principle in marketing

C. Applied psychological principle

i) Importance of the applied psychological principle

ii) Applicability of the principle

iii) How marketing strategies incorporate the principle in designing commodity lines

iv) Principal components of the principle and hoe best it can be used in workplace

III. Psychological principles effectiveness

A. Reciprocity

i) Applicability and importance of the principle

ii) How to use the principle

B. Social proof

i) Building strong brand name

ii) Importance of communication in a business

IV. Workplace psychology applicability

i) Recruitment

ii) Performance appraisal

iii) Motivation and productivity

V. Conclusion and recommendation

References

Moerdyk, A. P. (2015). The Principles and Practice of Psychological Assessment. Hatfield, Pta: Van Schaik Publishers.

Moran, D. J. (2015). Acceptance and Commitment Training in the workplace. Current Opinion In Psychology, 2(Third wave behavioral therapies), 26-31. doi:10.1016/j.copsyc.2014.12.031

Beehr, T. A. (2014). Psychological Stress in the Workplace (Psychology Revivals). Abingdon, Oxon: Routledge.

McKenzie, D. M. (2015). The role of mediation in resolving workplace relationship conflict. International Journal Of Law And Psychiatry, 3952-59. doi:10.1016/j.ijlp.2015.01.021

Ethical Principles of Psychologists and Code of Conduct. (2016). Methodological issues and strategies in clinical research (4th ed.) (pp. 495-512). Washington, DC, US: American Psychological Association. doi:10.1037/14805-030

Cook, M., & Cripps, B. (2005). Psychological Assessment in the Workplace : A Manager's Guide. Chichester, England: Wiley.