homework 7

OXFORD CEREALS WIN CONSUMERS’ TRUST IN INDEPENDENT TEST

OXFORD GLEN—Responding to recent criticisms, CEO of Oxford Cereals Ted Crable was happy to supervise a public demonstration that disproved the claims of some advocacy groups that Oxford had been systematically cheating its cereal customers. Recently, Crable, along with several members of the public and TV29’s Fast News at 10 consumer reporter Sharon Danyl, visited the Oxford Cereal Plant Number 1, the home of Oxford O’s and Oxford’s Alpine Granola Frosted Flakes with Vitamins & Minerals™ on a production day that Danyl had chosen at random. Danyl and several off-duty volunteer firefighters and police officers from nearby Springville then stood and collected 40 boxes from each cereal’s production line. The 80 boxes of cereal were then boxed and transported to an independent testing lab by agents from Parcel Express Delivery Systems to be weighed and tested. Results were then delivered simultaneously to officials at Oxford Cereals and Danyl, who reported the results on that night’s Fast News at 10 broadcast. Danyl reported that the average weight of Oxford cereal boxes was greater than the claimed 368 grams, thereby debunking the claims of some irresponsible groups who had recently claimed that Oxford had been shorting its customers. "As independent testing has clearly shown, Oxford Cereals do not cheat consumers," Crable said. "Oxford is a company that respects all of its neighbors in the tri-cities area and we are happy to make high quality products that are good values for our customers. That the results show that many of our cereal boxes contain more than 368 grams, makes our product an even better value," he added. In spite of being a victim of false claims, Oxford officials plan no legal action for now against the so-called consumer group that had made those claims. "We do hope that the parties involved provide the appropriate retraction and spread the word that Oxford Cereals is a company that all can trust," Crable said. The boxes of cereal selected for this test have been donated to the Tri-Cities Food Harvest program. "We are happy to do our small part to help feed those in need," Crable noted. For more information, contact the Oxford Cereals press information office.

To view the weights of the cereal boxes selected, open this file and then open one of the attachments to this file.