MGT499 CASE2, SLP2, Thread Discussion2
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background.docx
Module 2 - Background
Environmental Assessment
Here is an e-text reading assignment that provides a good overview of the materials presented in this module:
Subba, R. (2009). Strategic Management [Including Skill Development]. Himalaya Publishing House. Retrieved as e-book from Trident University’s online library. Pp. 52 – 76.
Please open the Trident University IBIS World document and scroll to the bottom of the page. Click on the “Click Here” hyperlink at the bottom of the page. This will take you to IBIS World, an organization well known for conducting industry level research. Run a search on “Cable” in the search window. You will then see a list of links that will lead you to detailed industry specific report. Please click on Cable Providers in the U.S.
Also take some time to look at what’s going on in related industries.
Here are some additional background readings related to macro-level environmental assessment:
Allio, R. J., & Fahey, L. (2012). Joan magretta: What executives can learn from revisiting Michael Porter. Strategy & Leadership, 40(2), 5-10. Retrieved from Trident University International library.
Dobbs, M. E. (2012). Porter's five forces in practice: Templates for firm and case analysis. Competition Forum, 10(1), 22-33. Retrieved from Trident University International library.
Eskildson, L. E. (2010, Apr 08). 5* Michael Porter's five competitive forces (4/2010). McClatchy - Tribune Business News. Retrieved from Trident University International library.
Mind tools (n.d.). PEST Analysis: Identifying "Big Picture" Opportunities and Threats. Retrieved from: http://www.mindtools.com/pages/article/newTMC_09.htm
Here are some additional readings related to micro-level environmental assessment:
Agarwal, R., Grassl, W., & Pahl, J. (2012). Meta-SWOT: Introducing a new strategic planning tool. The Journal of Business Strategy, 33(2), 12-21. Retrieved from Trident University International library.
Coman, A., & Ronen, B. (2009). Focused SWOT: diagnosing critical strengths and weaknesses. International Journal Of Production Research, 47(20), 5677-5689. Retrieved from Trident University International library.
Crilly, D. (2012). STAKEHOLDERS: THREAT OR OPPORTUNITY. Business Strategy Review, 23(4), 59-61. Retrieved from Trident University International library.
Helms, M. M., & Nixon, J. (2010). Exploring SWOT analysis - where are we now? Journal of Strategy and Management, 3(3), 215-251. Retrieved from Trident University International library.
