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guide_and_grading_rubric.docx

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GUIDE and Grading Rubric

Mgmt

Your team will research information to offer an informed presentation about a company and a country.

The business scenario: Your audience for the presentation includes two clusters of company managers: a) Senior-mid-level managers within the company headquarters, who understand the company domestic strategy, but are not informed about the local expansion market; and b) Managers from the local area, who understand their country’s culture and its people as potential customers, but are not informed about the company mission, priorities and goals.

The two groups are preparing for a staff retreat. Your team’s assignment is to develop the PPT as a centerpiece for launching a project at this retreat. The slide deck becomes an important tool for integrating plans between headquarters staff and local project managers.

Your objective is to brief these two (2) groups so that they can work together in refining and implement an important company and local market strategy. It is not your task to design or develop a project plan. It is not your task to evaluate the success of the project. Instead, your task is to invite discussion and collaboration between both management groups.

Company : GlaxoSmithKline

a. Country Factors—Tips for managing business in the country (How do expectation for manners, other social behavior in business transactions translate into success for a professional?) Consider factors of time orientation, negotiation expectations, use of status symbols such as titles, or other important manners—this factor will require TEAM discussion

b. Economics: Recent Growth, profit (loss); influence or attention to shareholders. This factor will require TEAM discussion Country Factors: Thailand

a. Company—Awards, such as recognition for being listed as a Fortune 500 Company; or Best Company to Work For, etc.

b. Economics/Major Business Interests (such as tourism, or manufacturing, or advanced technology)

In addition to what to include (information factors listed above), the team is expected to be informed about quality of presentation, when using PPT. Team members should do research on PPT designs and how to be very clear and brief in text used for slides.

Determining the Quality of the Team Power Point

Your PPT deck should be more than just lists of topics and items, because your team wants to be successful in this assignment.

4- The PPT slide content provides an interesting, eye-catching description of the country that uses images/photos for understanding the local (country) culture and economy.

7- The “tone” of the PPT information heightens awareness of quality—the facts presented are solid, true, and interesting. Remember to be careful with sources of economic data—websites with an advocacy purpose do not add quality. See list of websites to consider at the end of this Guide.

10-The power point text offers concise bulleted, parallel points—not sentences—and uses • consistent parallel structure (this is a writing/grammar term; reviewing what it means by at Purdue OWL (https://owl.english.purdue.edu/engagement/2/1/35/) . If you need more assistance with parallel structure, ask the writing coach for help. • correct grammar and spelling

Grading Rubric: Use 12 items listed above for specific management.

· 40% Research/quality of information included in PPT—accurate, easily understood, at a glance.

· 20% Attention to word choice—fewest words in parallel structure to communicate information. Correct grammar and spelling.

· 40% Use of photos, images, graphics to attract viewers. Application of animation when it adds to presentation. Good choice of font size, type color to make PPT easy to read. You will want to research PPT design.

Websites to help you identify statistical data, such as information about country or industry sector economics:

Google using these search words:

· World Economic Forum

· World Trade Organization

· CIA World Fact Book

· The United Nations-OCED (Organization for Economic and Cooperative Development)

· The World Bank—look for research portal

· PEW Research Center

Do not use statistical information from an advocacy group who wants to champion a political position, such as “The Heritage Foundation”. While an advocacy group will have eye-catching names, the categories and summaries of data have no clear, published protocols.