Week 5

Creative Thinking Week 5

Part One: Answer question, roughly 100-150 words, all citing must be APA style

From within the course syllabus, review the assignment instructions for the Unit VIII Final Project and then respond to the following:

Conduct a search for an existing corporate policy. Post a link to the document.

Identify any aspects of the policy that demonstrate creative-thinking principles are being applied.

Identify at least three aspects of the policy that can be improved by applying creative-thinking principles.

Explain how the changes you recommend will move the organization from a traditional/status-quo pattern to a creative-thinking approach.

Identify the theoretical basis (review concepts in Chapter 2 of your textbook) for your recommendations.

Part Two: Unit V PowerPoint Presentation

Chapter 5 of the course textbook proposes a four-stage creative process to resolve problems and issues (pages 99-101). Apply the four-stage process to the following scenario:

Imagine you are the manager of the marketing department for a luxury-brand watch manufacturer. Sales have slowed in recent years, in the wake of the economic downturn.

Develop a PowerPoint Presentation that includes the following:

 Use at least one source from the CSU Online Library.

 Identify the source of the problem for employees in your department.

 Employ creative-thinking strategies to present a solution to the problem.

 Persuade and motivate employees to fully support the plan.

Your presentation should be at least ten slides in length. All sources used must be cited and referenced according to APA format.

Login for school

Website:

https://auth.columbiasouthern.edu/login?service=https://mycsu.columbiasouthern.edu/Account/LogOn

Login: Jennifer.raley

Password: CSU8896 (case sentitive)

Textbook:

Ruggiero, V. R. (2015). The art of thinking: A guide to critical and creative thought (11th ed.). New York, NY: Longman.