4951 Unit 6 Part 2

BUS 4951- Unit 6

Project Implementation Plan: Part 2

Course Textbook: David, F. R., & David, F. R. (2015). Strategic management: A competitive advantage approach, concepts and cases [VitalSource Bookshelf version] (15th ed.). Retrieved from https://www.vitalsource.com/textbooks?term=9780133740356

In Unit 4, you started to create an implementation plan. You selected a company and analyzed their strategy and mission. In Unit 6, we will continue your work with this company and develop a SWOT analysis.

Remember that a SWOT analysis identifies strengths, weaknesses, opportunities, and threats of an organization. This is an important analysis for any organization as it can be used for strategic planning. Your SWOT analysis must be a minimum of two pages in length. Once you have completed your SWOT analysis, write a minimum of one page, explaining how this information could be used by the company.

Please use the template below to complete the SWOT analysis and explanation. Save the template using your last name and student ID. For example, John Smith whose student ID is 12345 would save his assignment as Smith12345. The information you need to complete this analysis can be found in the case studies located in your textbook on pages 372- 636. Outside research is not a requirement.

The Unit 6 Project template is below.

Much of the information you will need to complete this segment can be found in the case study in the textbook. However, you are welcome to conduct further research as needed.

Name: ____________________________________

Company Name: _____________________________

SWOT Analysis

Strengths	Opportunities
Internal	External

Weaknesses	Threats
Internal	External

How the above information will be used: