marketing presentation speech

MKTG 5001 – Peer Evaluation for Elevator Pitch

The evaluation of the elevator pitches will be done via peermarking. You will each be responsible for marking three pitches of other students. You must take this role seriously since your classmate’s mark on their pitch will be largely determined by these peer evaluations. Your job is to assess both the content and the presentation using the criteria below. For each of three evaluations you will answer each question and write at least 50 words of comments (be specific and constructive in your comments).

You will also be asked to invest you imaginary money (Garbarino Gelt; GG). Imagine you are an investor (like Warren Buffet) with $1,000,000 to invest. You are scheduled to hear three short pitches. From this, you will decide how to invest your funds. You may distribute the money anyway you wish; for example, evenly among the pitches, more to some than others, or allocate the entire sum to one of them depending on your assessment. Since investors are primarily interested in making return on their money, you should invest in the pitch or pitches that you think have the best potential to succeed. Please make sure that the sum of the total allocation is equal to 1,000,000 GG, you should make the allocation after watching all the videos assigned to you. I recommend watching the videos and entering your responses and comments, then saving but not submitting them right away. Do this for all three videos, until you are comfortable with your answers and comments (and investment decisions) then submit all three.

The elevator pitches will be judged on the following criteria:

Group Name of Elevator Pitch 1: _______________

Content	Ex.	V.Good	Good	Fair	Poor
Clear what problem the product solves
Clear understanding of what the product is
Target market identification
Revenue model clear and valid
Competitors reasonably identified
Competitive advantage is clear and compelling
Delivery	Ex.	V. Good	Good	Fair	Poor
Clarity of verbal delivery
Confident and appropriately energetic delivery
Good and even pacing
Logic of pitch structure: logically flow through materials
Stimulating and catching investor interest
Time used wisely
Time limited observed
Amount of Garbarino Gelt assigned
Mark assigned