Disney Assignment
Create a Word Document (It must a Word Document to be reviewed by TurnItIn.com which is activated) TurnITin Score higher than 23% will earn a failing grade Number each response as per question included in the case study Include Substantive content
Add at least 2 resources to substantiate content for each case study (use as direct or indirect quote)
Each response should be between 200 -250 words
Case 2.1a: Euro Disneyland Using Hofstede’s four cultural dimensions as a point of reference, what are some of the main cultural differences between the United States and France? In what way has Trompenaars’ research helped explain cultural differences between the United States and France? In managing its Euro Disneyland operations, what are three mistakes that the company made? Explain. Based on its experience, what are three lessons the company should have learned about how to deal with diversity? Describe each.
Case 2.1b: Beyond Tokyo: Disney’s Expansion in Asia What cultural challenges are posed by Disney’s expansion into Asia? How are these different from those in Europe? How do cultural variables influence the location choice of theme parks around the world? Why was Disney’s Shanghai theme park so controversial? What are the risks and benefits of this project? What location would you recommend for Disney’s next theme park in Asia? Why?