Paper due Sunday
gamesia23
rei_marketing_env_wkst.rtfREI Marketing Environment Worksheet
Capella Proprietary and Confidential
ShortDoc_Internal.doc
Last updated: 4/12/2005 2:18 PM
1
REI Marketing Environment Worksheet
List the current characteristics of each environmental factor as they relate to REI.
U.S. Economy
How does the current U.S. economy affect REI retail operations?
1.
2.
Global Economy
How does the current global economy affect REI retail operations?
1.
2.
Legal and Regulatory Environment
What types of legal and regulatory forces affect REI in the U.S.?
1.
2.
Socio-Cultural Forces
What types of social and culture trends affect REI?
1.
2.
Technological Forces
What type of technology changes affect REI?
1.
2.
Competitive forces are also a part of the marketing environment, and we will review those in this unit’s second assignment.
