resume

Direct Marketing

Direct Marketing defined: Any type of marketing that seeks some sort of response from the reader.

• Direct marketing

materials usually have

reply cards or numbers

so that the reader can

request more

information or order

the product.

4 Rules of Direct

Marketing

Important

Relevant

Engaging

Call to ActionWiiFM

Design Constraints

• How long is the average resume scanned on a first pass?

• What is the primary motivation of a person screening resumes for the first time?

• What is the last thing a recruiter of hiring manager reads before going through a

stack of resumes?

An Example

Job Description

drive innovation

serve our consumers

classical brand marketing

packaged goods

analytical

growth strategies

new product development

Write all the items from the job description on multiple pages, until all the highlighted words are in this list. Now go back and write down when you have ever done anything that could be called this(within your ethical boundaries), and what the positive outcome was.

Skills from Job Description

**Visit your career coach for individual resume tailoring. Use the SOS system to schedule an appointment. **Use the job description’s verbs and industry terms to tailor your resume. **Use no more than 4-5 section topics.

Name

Email – Address – Phone ______________________________________________________________________________________________________ PROFESSIONAL SKILLS (ALL SKILLS MUST MATCH THE JOB DESCRIPTION and USE INDUSTRY LANGUAGE **suggested for juniors and seniors)

• Skill from job description • Skill from job description • Skill from job description • Skill from job description • Skill from job description • Skill from job description

______________________________________________________________________________________________________ EDUCATION W.P Carey School of Business, Arizona State University, Location Graduation Date Bachelor of GPA Minor in Certificate in Scholarships/Deans List Study Abroad Program Name, University Name, Location Semester Year

______________________________________________________________________________________________________ PROFESSIONAL EXPERIENCE/INTERNSHIPS Company, Location Date Position Title • Bullet point structure – Task, Action, Result (examples below) • Developed an electronic paperwork system by using press clip tracking to result in an annual savings of $2,000 • Planned and executed 8 club events by conducting program development meetings to increase membership by 75%

______________________________________________________________________________________________________ LEADERSHIP EXPERIENCE/PROFESSIONAL DEVELOPMENT Organization, Location Date Position Title • Bullet point structure – Task, Action, Result

______________________________________________________________________________________________________ ORGANIZATIONS Date Club Name, Location ______________________________________________________________________________________________________ PROJECTS Semester Year Project/Company Name, Class Name (no acronyms or numbers spell out class name), Arizona State University • Bullet point structure – Task, Action, Result

______________________________________________________________________________________________________ AWARDS/HONORS Award/Honor Name, Organization ______________________________________________________________________________________________________ VOLUNTEER WORK/COMMUNITY SERVICE Organization Name, Position Title, Location Date • Bullet point structure – Task, Action, Result

______________________________________________________________________________________________________ ATHLETICS (only collegiate athletes) Position, Team Name, Arizona State University Date • Description if needed

______________________________________________________________________________________________________ SKILLS or TECHNICAL SKILLS Languages and computer skills

Resume Bullet Points (aka Accomplishments Statements)

Event Planner, Community College, Gilbert, AZ May 20XX – May 20XX • Planned end-of-year carnival by working with local businesses for goods and services

donations which raised $4,000 in carnival items.

Task (start with a strong verb)

Action Result

Planned end-of-year carnival by working with local businesses for goods and services donations

raising $4,000 in carnival items

What you did. How you did it. Result.

Team Leader, Sun Devil Club, ASU April 20XX – July 20XX • Organized campus tours by managing a schedule for 18 tour guides to

ensure a positive experience for over 600 students and parents.

Task (start with a strong verb)

Action Result

Organized campus tours by managing a schedule for 18 tour guides

To ensure a positive experience for over 600 students and parents.

What you did. How you did it. Result.

Some words that demonstrate results

Streamline Minimize Enable

Improve Maximize Expand

Eliminate Expedite Implement

Institute Ensure Save

Provide Increase Reduce

Achieve Decrease Transform

Exceed Allow Secure

PROFESSIONAL EXPERIENCE

Brand Manager, Flopper & Grumble, Inc., Phoenix, AZ May 2006 - Present • Aggressively managed growth of existing brand line of 14 consumer packaged food products

Resume

Good…

Direct Marketing Sample

PROFESSIONAL EXPERIENCE

Brand Manager, Flopper & Grumble, Inc., Phoenix, AZ May 2006 - Present • Aggressively managed growth of existing brand line of 14 consumer packaged food products increasing net revenue

Resume

Better…

Direct Marketing Sample

PROFESSIONAL EXPERIENCE

Brand Manager, Flopper & Grumble, Inc., Phoenix, AZ May 2006 - Present • Aggressively managed growth of existing brand line of 14 consumer packaged food products increasing net revenue by an average of 3% in every quarter to date

Resume

Best… Direct Marketing Sample

PROFESSIONAL DEVELOPMENT EXPERIENCE

Vice President, American Marketing Association, ASU Chapter June 2007 – May 2008

• Utilized participant market analysis to create a marketing and promotional plan & execution for annual national conference hosting 1500, members exceeded attendance goals by 25%

• Applied relationship selling techniques resulting in generation of $30,000 in one month for Race for a Cure event, 15% above goal

• Lead change initiatives utilizing leadership, planning and teamwork skills among 6 different committees consisting of 35 members working on multiple successful special event and business development projects

Cover Letter

Professional Example

Student Employment Cover Letter

Your Name 10 East Wahoo Street, Sunnydale, Arizona 84298 (480) 962-2720 [email protected]

PROFESSIONAL SKILLS

* Brand Management * Change Management * Cross-Functional Leadership * New Product Development * Packaging & Merchandising * Media / Advertising * Consumer Goods * Consumer Communication * Promotional Planning

PROFESSIONAL EXPERIENCE

Brand Manager, Flopper & Grumble, Inc., Phoenix, Arizona 1998 - Present * Aggressively managed growth of existing brand line of 14 consumer packaged food products increasing net revenue by an average of 3% in every quarter to date * Successfully developed and launched 4 new product lines in the last three years which resulted in net revenue increases of 15 million without losses to existing revenue base * Chaired cross-functional team that analyzed and redesigned product ordering cycle for a 13% reduction in manufacturing/warehousing costs * Created and implemented relationship-building retailer/sales rep promotional program leading to a 26% increase in end-cap placement * Utilized print, magazine, and spot radio advertising to drive consumers to web-based coupon redemption promotion for a 2 million sales spike in quarter 2 of 2002. Retained 50% of sales increase in subsequent quarters

Brand Marketing Specialist, The Amish Wheat Company, Lancaster Pennsylvania 1995 - 1998 * Led a team that redesigned exterior packaging to reinvigorate aging brand and halted the drop in market share over the course of three quarters * Worked with agency for the brand to test market and analyze results for prototype packaging in order to define superior option for nationwide launch * Implemented a print-based direct to consumer coupon program for brand which netted 7% sales increase * Analyzed regional sales patterns to reveal promotional pattern optimization opportunities across US market * Wrote frequent training and informational pieces to communicate brand change activities to sales force and other constituencies within the organization

Sales Consultant, The Amish Wheat Company, Lancaster, Pennsylvania 1993 - 1995 * Promoted within 19 months and received AWC's Marketing Excellence Award (100% Club) for achieving territory marketing objectives in revenue, market share and overall profitability * Executed ground level sales promotions and assisted in new product introduction to achieve Company objectives

EDUCATION

Bachelor of Science, Marketing May 2003 W. P. Carey School of Business, Arizona State University, Tempe, Arizona *Detailed Financial Analysis Project-Quaker Oats packaged goods promotional programs to Big Box retail segment for a grade of A *Received Rowe Memorial scholarship for leadership in Marketing club, serving as Treasurer and President in succeeding years

Web Application Resume