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Amazon company

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Date   :9\22\16   

Introduction

  • Amazon.com was founded by Jeff Bezoz
  • The online based business began its official operations on the July of 1995 when it began taking the first orders (Skalicky, 2013)
  • Amazon is a cost leadership business level, that became incorporated on the 28th of May 1996
  • It is an American based electronic commerce as well as cloud computing organization with its headquarters in Seattle, Washington
  • The Business is known as the best book selling and bookstore, offering a 30 to 40% discount on its sales

Amazon. Com brief history

  • Since its inception, the business has acquired five more virtually business which includes video music, database technology, toys and even kitchen accessories and also herbal supplements (Figiel, et al., 2008)
  • The business started as a single business leading in a particular line, however, the organization has since expanded to other unrelated products
  • Amazon.com has since grown since its inception in 1995, and has expanded to two times its size
  • It is shown that Amazon.com doubles on its size in every 2.4 months with an estimated 838% increase in the volume levels sales from 1996 to 1997 (Ritala, Golnam & Wegmann, 2014).

Amazon. Com brief history

  • To manage the increased workload over a short time, the organization employed 800 employees as at August 1998
  • Currently, 22% of Amazon sales are out of the United States, with its major expansion strategies being the United Kingdom
  • Amazon tries to enter in the foreign markets ‘smoothly’, a move that involves acquiring previously established businesses
  • A section of the organization's strategy is to create strategic alliances which involves acquiring businesses in the foreign areas.
  • The business differentiates itself from other related business by developing a strategic mission

Amazon.com products

  • Kitchen wares
  • Toys
  • Books
  • Music videos and audio files
  • Kindle
  • Herbal health products and beauty
  • Clothes and fashion
  • Electronics
  • Sports equipment's and outdoor elements

Amazon. Com sales by $ in America from 98 to 2009 as adopted from (Amazon,2015).

Amazon.com business model

  • The business uses amazon to buyer sales technique
  • It also adopted a multi-level E-commerce technique
  • For quality purposes, the business does effective customer tracking
  • Currently, the business operates 7 websites on the world wide web, offering over 20 million products (Figiel, et al., 2008).
  • Amazon.com uses two internet models;
  • Conceptual model
  • structural model

Amazon.com business model

  • Amazon.com has four key drivers towards its growth
  • Product motivation
  • Clients motivation
  • Technology motivation
  • Distribution motivation

Amazon.com supply chain

Amazon.com inventory model

References

  • Figiel, G. S., Epstein, C., McDonald, W. M., Amazon-Leece, J., Figiel, L., Saldivia, A., & Glover, S. (2008). The use of rapid-rate transcranial magnetic stimulation (rTMS) in refractory depressed patients. The Journal of neuropsychiatry and clinical neurosciences, 10(1), 20-25.
  • Ritala, P., Golnam, A., & Wegmann, A. (2014). Coopetition-based business models: The case of Amazon. com. Industrial Marketing Management, 43(2), 236-249.
  • Amazon, E. C. (2015). h ttp://aws. amazon. com/ec2. Accessed March, 6.
  • Skalicky, S. (2013). Was this analysis helpful? A genre analysis of the Amazon. com discourse community and its “most helpful” product reviews. Discourse, Context & Media, 2(2), 84-93.