Strategic Plan Part 3: Balanced Scorecard and Communication Plan

Running head: STRATEGIC PLAN PART 2 1

STRATEGIC PLAN PART 2 9

Strategic Plan Part 2

Sharitza Bailey

BUS/475

October 6, 2016

Prof. Linda McKee

Strategic Plan Part 2

Internal and external environmental analysis, and Supply chain analysis

SWOT analysis is the course of analyzing the internal and external environment of a company so as to locate the primary factors that benefit the organization appropriately. Internal environment refers to those strengths and weaknesses that mainly affect the operations in the business (Böhm, 2009). Therefore, the new division, Web technology of the Amazon Company Inc. should identify the necessary changes that will help it achieve success. It includes some factors like management, skills, and experience, structure of the business and some of the processes used, the method used to produce the products and also some of the strategies used to ensure goals are met. External environment comprises of opportunities and threats that the business is exposed. However, it is the mandate of Amazon Company to come up with new methods and techniques that will make sure that it uses the available opportunities to eliminate the threats that may lead to adverse effects on the organization. The corporation has the responsibility of using the strengths to eradicate the weaknesses as a way of achieving efficiency (Fine, 2009).

SWOT analysis table of the new division of Amazon Company

External forces	Strengths	Weaknesses	Opportunities	Threats
Legal	Sound rules and policies	Lack of adequate rules	Government control	Poor rules and policies
Global	Broad market	Barriers to entry in the market	Huge market	Competitors
Economic	Sufficient capital	Scarce capital	Large market	Lack of monetary funds
Technological	Use of developed technology	Lack of improved technology	Advanced technical practices	lack of technology
Innovation	Innovative management	Unskilled personnel	Modern innovations	Unfortunate innovations
Social	Social responsibility	Unethical values	Sustainability	Lack of manual labor
Environmental	Adequate resources	Insufficient resources	Diversity of resources	Poor relationships with customers
Competitive analysis	Competitive advantage	Lack of strategic plans	Globalization	Competition from large corporations
Internal forces	Strengths	Weaknesses	opportunities	Threats
Strategy	Valuable strategies	Unproductive rules	Extensive strategies	Unfortunate strategies
Structures	Determined management	Unskilled personnel	Sound Culture	Ineffective management
Resources	Sufficient resources	Inadequate resources	Diverse resources	Unlimited wants
Goals	Strong mission and vision	Lack of sound goals	Achievable goals	Ineffective goals
Strategic capabilities	Creation of competitive advantage	Unrealistic objectives	Diverse strategies	Conflicting plans
Culture	Strong culture	Lack of teamwork	Wide selection of moral values	Cultural differences
Technology	Use of developed technology	Poor research	Developed technology	Unskilled individuals
Processes	Strong processes	Ineffective plans	Diverse processes	Competing processes
Leadership	Efficient leadership	Unskilled leaders and managers	Professionals and experts in the market	Poor research
Innovation	Modern technology	Lack of skills	Increased innovations	Lack of research
Intellectual property	Creativity and innovations	Unskilled personnel	Advanced technology	Limited resources

Synopsis

The recommendable product for the Amazon Company is the web technology which is a customer relationship management type of service. The service will enrich the customers by making sure that they have the ability to communicate in the best manner possible (Spector, 2000). The product allows people around the world to connect to Amazon.com without the need of Wi-Fi or internet. The technology product holds its capability to connect to Amazon and shop offline. However, it is the mandate of the new division of Amazon Company to come up with new strategies and plans that will enable it to achieve all the set goals and objectives of the entire organization. Also, since Amazon Company operates globally, it is necessary to be ready and willing to compete with the already established organizations in the firms. Therefore, it is necessary that the new division raises new capital that will enable it to fund all the activities and operations allowing it to satisfy all the needs of the customers.

It would thus be advisable that the new division seeks assistance from the potential experts and professionals in the market who will guide the employees on how to conduct activities in the market. Rules, regulations, and policies should be formulated and implemented in due time so as to ensure that the employees' actions are controlled. Also, so as to make sure that the customers do not end up misusing the new product of web technology, the implementation of sound rules will make sure that the operations of the customers are monitored enabling them to achieve effectiveness and efficiency in the market.

Also, the law suggests that every single business should pay taxes to the authorities after the agreed period. Therefore, the ability of the new division to pay regular payments to the authorities without delays would make sure that the business operates smoothly without interference by law. Also, taxes have been identified to be the key source of revenue of most of the states which make it possible for the government to provide public goods and services to the society.

It is inevitable for the company to locate the most effective ways and methods on how to adapt to the new changes. For instance, the company has the mandate to seek assistance from the creative and innovative leaders and managers who have the ability to guide the team on how to conduct the activities. Also, there is always need for a backup plan in case the implemented plan fails. Therefore, the new division through the entire organization should identify the best ways and come up with a risk management plan. Also, implementing the active mission and vision will enable the employees to be aware of what is expected of them. Therefore, it will be easier for them to strive and work to their level best so as to ensure that all the goals of the organization are achieved in the prescribed time.

The new division through the entire organization should make sure that it continually conducts research so as to be able to identify any new technology in the market. The organization should maintain continuous update of the system so as to ensure that the market appreciates the continued efforts to provide quality services. Also, some of the systems are supplied by other firms which call for the new division to come up with diplomatic means that will ensure that it maintains good relationships with the suppliers.

Also, it is necessary that the new division identifies the secure source of income that will make it possible for it to finance all the activities in time. Also, the new division should seek feedback from the customers that will enable it to identify any mistakes that could have been made when coming up with web technology. The primary reason is so as to make all the possible changes that will make sure that the new division achieves customer satisfaction. Also, it would be strategic to train all the personnel on the new system so as to make them familiar with it.

The company has the opportunity of a good image in the society which has been created and maintained for an extended period. Therefore, the new division can enter the market with limited barriers to entry to the market that will result in the success of the firm. Also, because the firm operates globally, it has been able to deal with the issue of failure that would result if it only dealt with one country. Also, the firm faces the threat of the already established companies which continually compete by being innovative. However, the company can outdo the organizations by the use of developed technology which some of the firms cannot afford making sure that the firm stands out to be the best in the market.

Some of the questions that the business should ask itself are what market strategies to be used so as to reach a large market? The market segments to invest? How to advertise the new product? How to maintain customer satisfaction? How to attract more clients? How to motivate the employees to work towards success? Therefore, the new division will be in better position to identify the market segment that will result in more sales through the effective marketing strategies. The firm will determine the best method to advertise the new product, web technology so as achieve customer satisfaction. Also, the ability to conduct research enables the new division to access any new technology in the market that will allow it to update the systems.

Therefore, conduction of business analysis is paramount when it comes to identifying the best methods to use so as to attain the goals and objectives. Amazon Company through the new division has a great opportunity of excelling and succeeding since it will achieve diversity in its operations which help it reduce any risks associated with its operations.

References

Böhm, Anja (2009). The SWOT Analysis. München: GRIN Verlag.

Fine, Lawerence G. (2009). The SWOT analysis : using your strength to overcome weaknesses, using opportunities to overcome threats. Retrevied from: http://lawrencefine.com/downloads/SWOT%20-%20PDF.pdf

Spector, Robert (2000). Amazon. Com: Get big fast. Harper Information. Retrieved from: https://books.google.com.pr/books?id=kjLspnsZS4UC&pg=PA381&lpg=PA381&dq=Spector,+R.+(2000).+Amazon.+Com:+Get+big+fast.+Harper+Information.&source=bl&ots=mcLYXtQUt1&sig=4Csj1YV_wSSW3vbe0zQGvRHwrpU&hl=en&sa=X&ved=0ahUKEwjxjM2ht8bPAhWHmx4KHZsED-4Q6AEIJTAC#v=onepage&q=Spector%2C%20R.%20(2000).%20Amazon.%20Com%3A%20Get%20big%20fast.%20Harper%20Information.&f=false