BGMT Group Assignment ***Zeek the Geek***

Introduction – Tom Ricker

         Purpose of this paper and what will be discussed

         Background Organization

o    Overview

o    Company History

o    Organizational Design (Functional or Multi-Divisional)

o    Interesting facts from their most current Annual Report and SEC Filing

         Vision and Mission

o    Visit website to get a feel for the brands and the company culture

· Alternative strategy generation – Tom Ricker

· QSPM with detailed description/visual

· BCG with detailed description/visual