Follow the instruction to write

Part II: “Appropriate” Paragraph

Objective: Persuade your reader that the company/organization/person appropriately responded to the crisis for ONE specific reason.

Format: Your paragraph must begin with a TOPIC SENTENCE that states your specific argument (including evidence and analysis) about why the company responded appropriately. Your paragraph must then offer EVIDENCE to back up your claim and ANALYSIS to explain your interpretation of your claim to your readers. Within your analysis, you MUST refer to a crisis expert (Coombs, Gaines-Ross, or someone else).

Length: Maximum of 300 words.

Format: See attached example. Note that I highlighted the example to help you understand the content requirements – please do NOT highlight your paragraph.

You will turn this persuasive paragraph in twice, each time for a grade out of 30 points.

Sources requirements:

· You must use credible primary sources (company press releases, statements, videos, advertisements, etc.) and/or credible secondary sources (news coverage of the crisis).

· You must refer to a crisis communications expert (either one of the experts we have read, such as Timothy Coombs, or another you find on your own) in each of your analysis paragraphs.

· You may NOT use Wikipedia as a source (though I encourage you to mine Wikipedia to gather initial information)

· You may NOT use garbage websites (pro/con.org, askjeeves.com, etc.)