marketing personal selling

SALE 2

An important part of your presentation is the discussion of price to your buyer. To make SALE 2, first review pages 144-145.

Your assignment is to construct one or more pages that show the prices you will discuss with your buyer. This page—or pages—will serve as a visual aid (as shown on pages 167 and 169) that you show and discuss with your buyer during the business proposition phase of your sales presentation.

To determine the price of your product, you can work backwards from the retail price and/or “guesstimate” the price that you as a manufacturer would charge to Meijer Corporation. It is important to remember that this SALE assignment is to serve as a visual aid. Therefore, the understandability and visual appeal of your submission will be considered in the grade.